Sunshine may indeed be a natural cancer cure according to recent research. After decades of using sun screen, hats and worrying about sunburns, we can relax a little.

Ironically, sun exposure may even be a natural cancer cure adjunct for a variety of cancers, including the feared melanoma, according to findings published in the Journal of the National Cancer Institute

Good News For Surviving Cancer. New research is showing that sunlight exposure, a major risk factor for the potentially deadly melanoma, may also help victims survive that disease as a natural cancer cure adjunct.

Surprisingly, although increased sun exposure is a risk, it also seems to lead to increased survivability!

According to the study led by Marianne Berwick of the department of internal medicine at the University of New Mexico, who looked at 528 melanoma victims over five years, found that increased sun exposure led to increased survivability.

Non-Hodgkin's Lymphoma & Sun

Researchers in Scandinavia also found that increased sun resulted in a lower rate of non-Hodgkin's lymphoma, helping as a natural cancer cure.
In this study, a research team led by Karin Ekstrom Smedby of the Karolinska Institute in Stockholm, Sweden, studied 3,000 with, and a similar number of people without lymph cancer, in Denmark and Sweden.

To their surprise, they found that increased exposure to ultraviolet radiation through both sunbathing -- and even getting sunburns -- resulted in a reduced incidence of non-Hodgkin's lymphoma!

Evidently in the northern latitudes sunshine is important as a natural cancer cure adjunct.

Sunlight Reduces Prostate Cancer Risk

Another study suggests that men exposed to a lot of sunlight may have a lower risk of prostate cancer "because the body manufactures the active form of vitamin D from exposure to sunlight," says Dr. Ester John of the Northern California Cancer Center.
The study, published in the journal Cancer Research, involved 450 white men, and suggests that vitamin D promotes normal growth of prostate cells and inhibits the spread of any cancerous cells beyond the gland.

The protective effect of sunlight did vary, and was strongest for men who had inherited a variation of a gene that helps regulate the body's use of vitamin D.

Researchers are not ready to abandon warnings about the dangers of too much sun, pointing out that there are other sources of vitamin D, but they do suggest that vitamin D should be part of an alternative cancer treatment.

Too Little Sun Causes Harm, Say Specialists

Prostate Cancer has also been related to lack of sunshine, and with less exposure to sun, men in northern latitudes have higher cancer death rates. Researchers have definitely found levels of the “sunshine vitamin D” to be lower in older men, who are most prone to prostate cancer.
A very large study found that men with higher levels of vitamin D in their blood were half as likely to develop aggressive forms of tumors than those with lower amounts.

These findings were presented by Dr. Haojie Li, and involved nearly 15,000 men in the Physicians' Health Study at Brigham and Women's Hospital and Harvard Medical School in Boston. Their research emphasizes the importance of nutrition with cancer treatment, and of naturally healthy lifestyles with moderate sunshine.

Go Outside And Play!

The tendency to keep children out of the sun is also limiting their vitamin D, causing low bone mass.
Surprisingly, today's younger adults may have inadequate stores of this nutrient. In one study involving almost 300 patients of varying ages who were hospitalized for different types of ailments, 57% were found to have low levels of vitamin D.

This insufficiency occurred in a full one-third of the people who were getting the recommended amounts of vitamin D from their diet or supplements.

“When you were little and your mother said, ‘Go outside and play,’ it wasn’t just to get you out of her hair,” a prostate specialist from the Cleveland Clinic, Dr. Eric Klein advises, suggesting sunshine to be needed with naturally healthy lifestyles.

Why Sunshine for Breast and Colon Cancer?

Scientists are still trying to figure out what it is exactly about sunshine that is good as part of a natural cancer cure.
New research is showing that vitamin D has more functions than it than was originally thought, and important for the immune system. Vitamin D, they are also saying, helps regulate cell growth and helps cells stop unneeded growth through a process called apoptosis.

Inadequate levels of vitamin D have definitely been associated with breast and colon or colorectal cancer, and vitamin D should definitely be a natural cancer cure adjunct to treatment.

Go Outside - Just Don’t Overdo It!

Doctors are not going to suggest that you go and bake in the sun as a natural cancer cure, but they may soon be recommending 20 minutes a day of sunshine, because we need vitamin D.
Research in Canada revealed that almost half of new mothers and one-third of their babies suffer from vitamin D deficiency. Even sunny Australia is revising its warnings about the risks of sun exposure because of fears about vitamin D deficiency. The reason for this change of heart is that a new problem has emerged in Australia - vitamin D deficiency.

There is a concern about vitamin D deficiency because it increases the risk of a range of diseases from cancer to osteoporosis -- and that vitamin D be used as nutrition with cancer and nutrition with cancer treatments.

The Cancer Council of Australia has said that: "A balance is required between avoiding an increase in risk while achieving enough ultraviolet radiation exposure to achieve adequate vitamin D levels" for naturally healthy lifestyles.

Spelling out exactly what this means, in Sydney and southern parts of Australia, people should expose their unprotected face, hands and arms to the sun for five to 10 minutes before 10 am. And of course, check the UV rating before going out unprotected!

Cheer Up In The Sun!

Intuitively, we know that sunshine cheers us up, and that too little of it is harmful to us. Even cats will find just that little spot of sunshine in the corner of the room and curl up!
Sunlight also triggers the production of endorphins in the brain, those amazing chemical compounds that produce a wonderful feeling of well being!

It has been found to be good for you rather than bad, and a good natural cancer cure adjunct if you have: melanoma, lymph, or non-Hodgkin's lymphoma, prostate, breast or colorectal cancer. Also make sure you get enough vitamin D and sunshine, if not as a natural cancer cure, then as part of a naturally healthy lifestyle!

The Metro-24.08.2010- By Alen Radnedge.

Sunshine not only cheers us up-it can also help prevent cancer, diabetes, multiple sclerosis and other diseases, scientists say.

Just 20 minutes exposure to the sun should produce the necessary daily dose of vitamin D to keep us healthy.

But half of Britons-and up to 1 billion people around the world-are not getting enough, the researchers say. The vitamin influences more than 200 genes including some that play a role in cancer and other diseases, says the Oxford University team, which is calling for a public programme to provide vitamin D supplement.

Researcher Dr Sreeram Ramagopalan said: “There is now evidence supporting a role for vitamin D in susceptibility to host of diseases.

Vitamin D supplements during pregnancy and the early years could have a beneficial effect on child’s health in later life.

The findings, published today in journal Genome Research, set out the vitamin’s benefits in new detail.

It stimulates a protein, which can be attach to DNA and affect the shape and development of up to 229 genes. They include those linked to multiple sclerosis, Crohn’s disease, lupus, rheumatoid, arthritis, as well as bowel cancer and leukaemia.

Vitamin D is produced through the skin’s exposure to sun but experts have long warned spending too long in the sun can raise the risk of skin cancer.     

New research shows higher levels of vitamin D may help improve survival for both bowel and skin cancer patients*.

The results of two studies published in the British Journal of Cancer and Journal of Clinical Oncology found people with higher levels of vitamin D – at the time they were diagnosed – were more likely to survive.

In the first study researchers from the Dana-Farber Cancer Institute, Boston followed 1017 bowel cancer patients for around nine years.

Using information about UV-B and sunlight exposure, skin type, body-mass index, and vitamin D intake from food and supplements they estimated the amount of vitamin D in patients’ blood at the time of diagnosis.

The results showed that those with higher vitamin D scores after being diagnosed with cancer were 50 per cent less likely to die from the disease – compared to those with lower vitamin D scores.

Professor Kimmie Ng, study author, said: “Our study shows that levels of vitamin D after colorectal cancer diagnosis may be important for survival. We are now planning further research in patients with bowel cancer to see if vitamin D has the same effect, and to investigate how vitamin D works with molecular and genetic pathways in the cell to fight cancer.”

The second study – funded by Cancer Research UK and the National Institutes of Health – found that malignant melanoma patients** with the lowest levels of vitamin D in their blood at the time they were diagnosed were 30 per cent more likely to relapse from the disease than those with the highest levels.

The researchers from Leeds also found that patients who have higher levels of vitamin D at diagnosis have thinner tumours at diagnosis.

Professor Julia Newton Bishop, study author at the Leeds Institute of Molecular Medicine, said: “It’s common for the general public to have low levels of vitamin D in many countries. Melanoma patients tend to avoid the sun as sunburn is known to increase the risk of melanoma. We use sunshine to make vitamin D in the skin, so melanoma patients’ levels of vitamin D may be especially low.

“Our results suggest that melanoma patients may need to get vitamin D by eating fatty fish or by taking supplements to ensure they have normal levels. But we are continuing to carry out research to find out the optimum level of vitamin D."

Sara Hiom, director of health information at Cancer Research UK, said: “Both these studies support the theory that higher levels of vitamin D can improve the chance of surviving cancer. The key is to get the right balance between the amount of time spent in the sun and the levels of vitamin D needed for good health."

Notes

Find out more in Cancer Research UK’s blog.

*Prospective study of predictors of vitamin D and survival in patients with colorectal cancer by Kimmie Ng. British Journal of Cancer Published Tuesday 8 September, 2009

Serum 25-Hydroxyvitamin D3 levels are associated with Breslow thickness at presentation, and survival from melanoma by Julia Newton-Bishop. Journal of Clinical Oncology Published Monday 21 September 21.00hrs (BST), 2009

**The patients had taken part in a previous follow up study.

Source
Cancer Research UK

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By Professor Sam Shuster 

10th August 2010

Summer is a marvellous time. It's when we can all enjoy light and warmth, eat gorgeous seasonal foods and get the chance to wear those colourful clothes we've collected during the rest of the year.

And, of course, it's also holiday time. All because of the sun, the glorious sun. No wonder the ancients worshiped sun-gods!

But in recent years our delight in the sun has been clouded by bullying health warnings. Repeatedly, we are told by the health czars to avoid the sun and never get a tan. 

Don't cover up all summer: Some exposure to the sun is good for you

Health organisations that should know better, but rarely do, would have us shun the all-too-short glory of our summer days. Instead, we must cover our arms, wear hats and hide ourselves under a chemical burka of sun-cream.

Next, they'll even be ordering us to shut our curtains during the hours of daylight! All this is because of fear of the dreaded big C: cancer.

As a result, the killjoys spread their terrifying message, and parents are made to feel unreasonably guilty if they as much as let their children out in the sun unprotected for a minute or two.

But if all this miserable propaganda has got you scared and worried, you shouldn't be.

Because the evidence is that the message promoted by the anti-sun brigade isn't true.

Indeed, the great sun scare that would drive us to live our summers in darkness is just a myth that's grown from a bad piece of medical science. So it's time to lay out the facts.

There's no doubt that years of exposure to strong sun wrinkles the skin (as smoking did for the late novelist Beryl Bainbridge), because it loses its elasticity as fibres of collagen - the protein that supports the skin - link together.

But the ultra-violet rays from the sun do not speed up true ageing, which is a completely different process caused by the loss of collagen over the years, which makes skin thinner and saggy.

This ageing loss occurs at the same rate of one per cent a year whether your skin is exposed to the sun or whether it isn't. And it happens at the same rate for both men and women.

The problem is that nature isn't politically correct, and unfairly provides women with 15 per cent less skin collagen than men - the equivalent of 15 years worth of ageing! - so the effects are far more noticeable.

Of course we can live with wrinkles, but what about cancer? Fortunatately, the facts are absolutely clear - and they aren't the ones used by doctors who create panic with the figure of 84,000 new cases of skin cancers a year in the UK.

What they don't explain is that almost all of these so-called skin 'cancers' don't spread or kill; in fact, they are not really cancers at all. Instead, these mild forms of skin cancer - what doctors call basal cell and squamous carcinomas - are benign tumours, something quite different.

Calling them 'cancer' was a wretched historical error and this incorrect name should be abandoned before more people are hurt by it. Not so fast, says the anti-sun brigade. There is another kind of cancer, malignant melanoma. And, true enough, that can be vicious: the smallest of black spots can spread and kill.

But don't panic, that outcome is rare, and the melanoma scare is just as phony as the other sun-scare stories. According to the scaremongers, there has been a great increase in these 'melanomas' in recent years, supposedly caused by the sun.

The puzzle has been why this has not been accompanied by the expected increase in deaths from them. We now know the reason is that they aren't really melanomas at all: it's all a horrible mistake.

The mistake happened because sunlight makes moles grow, and in pale-skinned people this often gets mistaken for true melanoma. This kind of misdiagnosis, which began in sunny Australia, soon spread to feed the phony melanoma epidemic elsewhere.

And it continued because of fear of litigation if the real thing was missed in the doctor's surgery, and because screening programmes artificially increase false-positive diagnoses.

The big mistake was that the idea that sun exposure causes melanoma went public before it was proved. (In fact, we don't know what causes melanoma.) This erroneous idea was then supported by nonsense 'research' of the sort we read about daily: first we're told standing on the left leg can lead to cancer of the right testicle, then it's the right leg and left testicle; finally new studies show that it's your partner's leg, not yours.

And that story lasts for a few days when it is replaced by yet another study of whether red wine is good or bad for you. Such daily absurdities are typical products of 'descriptive epidemiology' - this is a bastard discipline that counts disease numbers, instead of studying the disease itself. (The problem is if you don't understand that most of the tumours reported as 'melanomas' are not actually melanomas, then your numbers are deeply flawed.)

This type of numerical manipulation has single-handedly destroyed clinical science. It has made such a shambles of melanoma that every single one of its claims is suspect: it has not been shown that UV or sunburn is the cause, that children are more susceptible, or that sun beds are dangerous and sun-screens preventative.

But health advice often bears little relation to the truth, so off went the thoughtless warnings about sun avoidance, and watching for black spots that enlarge, darken, bleed or itch - a crazy idea because we all have spots that do just that without them being cancerous at all.

Anyway, as there's no epidemic of deaths from skin cancer, the risk of spoiling your life by constant worry is far greater than the small chance of finding something that needs treatment. There are very good reasons to ignore these warnings.

Suntan is an evolutionary device: it protects against burning. The anti-solar brigade's claim that it indicates skin damage is a measure of their biological naivety. A suntatan is just a sign of increased pigment - melanin - in the skin and is a natural biological response to the sun, not a sign of skin damage.

So don't keep yourself and your children out of the sun; far better to develop a healthy tan without burning. Sunshine is the dynamo for vitamin D production. Without it your bones will crack, as those practising sun avoidance have found.

Although the profound effect of sun on the immune system is a mystery, it is powerful enough to control many skin diseases. And there's a new chapter in the cancer story, now that epidemiologists have done a UV–turn and claim that sun exposure actually protects against many cancers, including melanoma - a benefit they now say far outweighs the risks that they'd previously claimed!

Finally, there's the happy effect of sun exposure on well-being; it makes you look good and feel good, an effect similar to anti-depressive treatment. What more can you want?

Having fun in the sun has been badly clouded by the pretence that sun exposure is a dangerous habit. It isn't; solar cancer has been massively exaggerated and sun avoidance will break more bones than bad habits. So forget the dark stories and go out and enjoy the sun while it lasts - just don't get burnt!

According to their Home-page on Internet, “WHO [World Health Organization] is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends.”

Yet recently we have seen one clear example, and further down you will see another one, of how WHO’s recommendation might not be based on what is best for the health of the world’s population but rather on what is best for some pharmaceutical and cosmetic companies.

The “Swine Flu pandemic”. 

A new report, published in British Medical Journal, reveals that the top scientists, who convinced the World Health Organization (WHO) to declare H1N1 a global pandemic, held close financial ties to the drug companies that profited from the sale of those vaccines. This report exposes the hidden ties that drove WHO to declare a pandemic, resulting in billions of dollars in profits for vaccine manufacturers.

The Council of Europe Parliamentary Assembly, who is preparing their own report on WHO’s “Swine Flu” recommendations, is criticizing WHO, saying: “Parliamentary Assembly is alarmed about the way in which the H1N1 influenza pandemic has been handled, not only by the World Health Organization (WHO), but also by the competent health authorities at the level of the European Union and at national level.” It went on to explain that WHO’s actions led to “a waste of large sums of public money, and also unjustified scares and fears about health risks faced by the European public at large.”

Now, let’s connect those strong indications of non-transparent habits in WHO, with their recent (Fact sheet N°287 Interim revision April 2010 “Sunbeds, tanning and UV exposure”) recommendations for use of tanning beds.

The developing scandal around the L’Oreal family fortune where the dirty laundry of the world’s largest cosmetic company is being washed publicly in courts in France has proved that L’Oreal is no stranger to the habit of “influencing” officials to do their biddings.  And I am going to, if not prove, at least give some very clear evidence of their possibility to “assist” WHO in their work while creating a multi-billion dollar market for L’Oreal’s (and all their other cosmetic brand’s) sun-protection lotions.

The numbers behind the names below refers to the numbers in the picture. 

The successful “black” campaign against tanning (indoors in solarium as well as outdoors under the open sun) is powered by reports from mainly three groups – the IARC (International Agency for Research on Cancer) organized under WHO, the International Commission on Non-Ionizing Radiation Protection (ICNIRP) and European Society for Skin Cancer Prevention (EUROSKIN).

So let’s look a little bit closer on each of those organizations and from where their leading participants get their funding.

As presented in my previous post “The most successful “black marketing” campaign in the world?” L’Oreal Recherché was funding the “research” made by Adéle Green¹⁾, Chairman of IARC at the time (2006) when their report about tanning beds classification as ”carcinogenic to humans” was presented.

A quick Google-search shows that J.P. Césarini²⁾, one of the scientific chairmen of ICNIRP, is affiliated with “Fondation De Rothschild” whose director,  Jean-Pierre Meyers³⁾, also happens to be the Vice-President of L’Oreal and married to Françoise Bettencourt-Meyers⁴⁾, the daughter of “the richest woman in France”, Liliane Bettencourt⁵⁾, “Madame L’Oreal” herself.   Césarini is by the way also connected to INSERM (see below) through his research at “Laboratoire de Recherche sur les Tumeurs de la Peau Humaine”.

Just to make things worse, the ex. president-founder and now chairman emeritus of ICNIRP, Michael Repacholi⁶⁾ from Australia, has a reputation from his work for WHO on EMF (Electro Magnetic Field) from radio-transmitters, as being a corrupt consultant doing the dirty liaison between commercial interests and WHO (http://www.iddd.de/umtsno/puzmud.htm)

Some additional “googling” reveals that the third organization mentioned in WHO’s recommendations, EUROSKIN, based in Germany, is founded (and funded) by a huge organization in France covering almost every aspect of French medicine – INSERM (Institut national de la santé et de la recherché médicale).  This sounds innocent enough until we see that one of the sponsors (and probably not the smallest!) of INSERM is “Foundation Bettencourt Schueller” the private foundation of Liliane Bettencourt in which Jean-Pierre Meyers also is a director.  The first Chairman in EUROSKIN, Jean François Doré⁷⁾, came from the INSERM headquarters in Lyon and the new chairman, Mathieu Boniol^{8 )}, also from INSERM, is the statistician contributing the statistical data behind IARC’s flawed report from last year.

Common for all reports is, in addition to the witch-hunt on tanners but not surprisingly when taking into account that the authors were paid by L’Oreal, the blatant promotion of sun-protection lotions.

So we have now two striking examples on how an organization like WHO can be used as a vehicle for commercial interests that goes in opposite direction of what is WHO’s (declared) purpose.

And most governments are following the recommendations from WHO like sheep in a herd without applying their own basic research or even common sense to their decisions.

According to my knowledge only two governments in Europe have had the civil courage to speak up against WHO.

I am thinking about the Polish Minister of Health that managed to save billions of Polish tax-payers money by preventing Poland from buying the “swine-flu” vaccine recommended by WHO.  http://www.youtube.com/watch?v=RhZesZe33cw

And the second case is the Dutch government that opposed the WHO recommendation on tanning beds (see my earlier post “THE SCIENTIFIC ADVISORY BOARD OF THE DUTCH HEALTH COUNCIL CRITICIZES THE INTERNATIONAL AGENCY FOR RESEARCH ON CANCER (IARC)” (http://thetanningguru.com/dutch-health-council-criticizes-iarc )

All reports and WHO

recommendation are based on old information and new research is not taken into account

Just like the IARC-report from July 2009, all references in the ICNIRP-report from 2003 are from research-reports from before year 2000 (actually most of the references are the same!).  Nothing is said about the tremendous amount of research made during the last ten years showing that the benefits from UVB-radiation outweigh the risks up to a factor 1 to 1,000 or even more according to some experts.

The few sentences in the WHO recommendation that refers to the health benefits of tanning are so far from anything else presented in recent reports, so it would be ridiculously funny if the matter wasn’t that serious.

For example:

“While sunbed use may increase vitamin D synthesis, predominantly from the UVB component, for the majority of the population, incidental exposure to the sun, combined with normal dietary intake of vitamin D, provides adequate vitamin D for a healthy body throughout the year. If people require more vitamin D than the sun can provide (for example, because of living in polar regions) this should be supplemented through diet rather than sunbed use.” 

This is written in a recommendation to the world’s governments at a time when almost 100% consensus exists about the fact that UVB rays are the only natural and safe way for the body to create Vitamin-D.  The best proof of that Vitamin-D never was intended for oral intake lays probably in mother’s milk that contains all vitamins and other nourishment for a child except Vitamin-D.  Also it has been measured in several researches that UVB-rays reach the earth only a cloudless (and pollution-fee) day while the sun is above a 50⁰ angle above the horizon, and that is definitely not only in “polar regions”.  For more details on this, see my post: http://thetanningguru.com/do-you-know-how-to-tan#more-580

Would you buy a mobile telephone that is made today based on more than 10 year old technology?  Probably not, but most of the world’s governments are doing just the same thing when they adopt laws and regulation based upon WHO’s recent recommendations. 

Professor Johan Moan, Senior Researcher Radium hospitalet in Oslo, Norway, one of the world’s most recognized experts on the benefits of Vitamin-D, says like this in his letter to the Norwegian health authorities on 12.11.09 (translated from Norwegian)

“Research has changed my view on sun beds. With the knowledge we possessed in the 90s, an age restriction would be reasonable to consider, but with the knowledge we have today, an age restriction seems very unfortunate. Technological development of the sun beds combined with Norwegian rules have made the radiation from them much weaker today than they were during the 90s, and much weaker than many other countries. The danger of getting a sunburn has thus been dramatically reduced. I think the Health Directorate should focus on spreading information to make sure Norwegians show common sense when exposing themselves to the sun. The sun is good for your health in moderate doses, and if you avoid getting a sunburn, then exposure both outdoors and in sun beds will  be good for you, no matter how old you are. One should also take into consideration that the number of people under 40 with malignant skin cancer has gone down since 1990, while the number of people using sun beds has increased.” 

Norway has not implemented any 18-years limit for tanning in solarium and neither has the Netherlands and most other countries in the world.

The picture below describes the possible ways for L’Oreal to influence the process in WHO in order to maintain a multi-billion dollar market for sun-protection lotions, a market that hardly existed 20 years ago.

To see image click here.

For orginal article click here.

Kira Cochrane asks "why can't we give up the tan?" (Going for the burn, G2, 7 July). The answer is simple: we are not convinced that the alleged harm outweighs the obvious benefits, and we dislike the bullying, fear-mongering campaign against sun exposure.

Skin cancer statistics are used to scare, not educate. Almost all of the 84,000 skin "cancers" that appear each year are in fact benign: they don't spread or kill; their cancerous name is a historical misnomer. Of course, sun exposure increases facial wrinkling, as does smoking, but the black ace in the fear game is melanoma, because the real thing is vicious.

As the article tells us, Cancer Research UK say the incidence of malignant melanoma has "quadrupled in Britain in the last 30 years". But if this were so we would have seen coffin-loads of consequences by now. We haven't, and in a recently published large UK study (British Journal of Dermatology, 2009), I and my colleagues showed that the reason mortality has not increased with incidence is that the tumours reported are actually benign; they are not true malignant melanomas. Our explanation of the phoney melanoma epidemic is "diagnostic drift which classifies benign lesions as … melanoma", a misdiagnosis "driven by defensive medicine, an unsurprising response to its commercialisation".

The recategorisation by the International Agency for Research on Cancer that Cochrane quotes, which gives sunbeds "the same high risk … as cigarettes and asbestos", is absurd. The field is an unreliable mess of conflicting conclusions, and the claim of a special risk for younger people, which the article repeats, is now denied. But critically, since we now know incidence is invalidated by classifying benign disease as malignant, until diagnosis is improved only studies of melanoma mortality are acceptable; and the few that have been done show that melanoma mortality actually decreases after UV exposure!

The poor relationship of melanoma to cumulative UV dose had solarphobics running for cover in the idea the article quotes, that a one-off sunburn "could develop into a melanoma". But that doesn't happen: unlike the benign tumours that really are caused by UV, melanomas do not predominate in sun-exposed skin. There are commonsense reasons to avoid sunburn, and for use of sunscreens – but not, as Cochrane implies, to prevent melanoma, for which they have been shown to be ineffective.

Cochrane wonders why "we still associate tanned skin with good health", but there are many good reasons. Although the medical uses that gained Niels Ryberg Finsen a Nobel prize have long past, there are newer uses in photo-chemotherapy, dermatology and psychiatry.

Self-image is measurably increased by a tan, and we will learn much from understanding the mechanism of this wellbeing. UV initiates the synthesis of vitamin D, essential for our bones, and sunscreen promotion has led to problems. It also has a profound effect on our immune function. Strangely, the bastard science of descriptive epidemiology that masterminded the melanoma myth now claims that UV lowers the incidence of many internal cancers and melanoma, thereby outweighing any harmful effects.

Plants and animals owe their existence to the sun, and it is hardly surprising that we've learned to adapt and use it. That's why we can't give up our tan, and more importantly why we shouldn't try.

Natural News
July 9, 2010

*Does sunlight cause skin cancer or does sunlight prevent skin cancer? * Is tanning booth bad for you or does it help your body to generate Vitamin D under certain circumstances? (And what are the circumstances?) *What is the relationship between nutrition, Vitamin D and cancer? This is a video that reveals the truth about Vitamin D, sunlight and cancer. Find out more with Mike Adams, the Health Ranger, in this video at Naturalnews.tv

Click here to watch now and learn the truth about sunlight.

Gywneth Paltrow has been enjoying a new lifestyle since doctors diagnosed a bone problem and told her “to spend a little time in the sun”. The 37 year old actress put her health at risk by avoiding the sun and eating severe macrobiotic diets.

Miss Paltrow, who won the Best Actress Oscar for her role in Shakespeare in Love, developed a severe tibial plateau fracture and a bone scan showed she was suffering from osteopenia.

"This led my western/eastern doctors in New York to test my vitamin D levels,” Miss Paltrow said in her newsletter GOOP. “They turned out to be the lowest they had ever seen, not a good thing. I went on a prescription strength level of vitamin D and was told to…spend a bit of time in the sun.”

Osteopenia, the thinning of bone, leads on to osteoporosis with collapse of vertebrae and ultimately the “widow’s stoop”. The cause is generally insufficient vitamin D.  A clinical trial conducted in naval recruits in the United States has shown that stress fractures, similar to that suffered by Miss Paltrow, may be prevented by taking vitamin D.

Miss Paltrow says that the new advice from doctors left her confused as she had always been told to stay out of the sun. “I was curious if this was safe, having been told for years to stay away from its dangerous rays, not to mention a tad bit confused.”

Insufficient sunshine and vitamin D are now known to be a risk factor for cancer, heart disease, diabetes, multiple sclerosis, and many other immune system diseases including arthritis. Vitamin D has also been found to be crucial for optimal muscle activity. The EU now allows a health claim referring to benefit of vitamin D for muscles and the immune system.  Many top UK athletes now regularly take a vitamin D supplement.

“Many people have put their health at risk by avoiding the sun, wearing suncream continuously, or using cosmetics containing sunblock,” says Oliver Gillie, campaigning health writer and director of Health Research Forum. “The cost of diseases caused by insufficient vitamin D come to £27 billion annually in the UK compared with just £6 billion for diseases caused by smoking.”

People who work outdoors get less melanoma, the worst form of skin cancer, than people who work indoors. For best health sunbathe carefully wearing as few clothes as possible as often as you can, but take care not to burn,” said Oliver Gillie.

Miss Paltrow has survived for long periods on a macrobiotic diet containing no meat, eggs or dairy products. Meat and eggs provide a useful amount of vitamin D, but only enough to prevent extreme deficiency. Milk in the United States is fortified with vitamin D and so also provides some useful vitamin. UK milk is not fortified. It is not possible to get more than 10 per cent of the optimal amount of vitamin D from the diet.

Continuous wearing of suncream blocks UVB rays preventing them from reaching the skin where they make vitamin D. However most suncreams fail to block UVA, the part of the UV spectrum believed to cause melanoma, the most serious form of skin cancer. “Start by sunbathing without suncream to get your vitamin D and when you’ve had enough it is best to put on some clothes and a hat or move into the shade,” said Oliver Gillie.

Oliver Gillie BSc PhD FRSA

Health Research Forum.

Health bodies to acknowledge need to tan during peak hours.

 

By Steve Connor, Science Editor- The Independent.

Monday, 5 July 2010

Concerns over the link between rising skin cancer rates and exposure to sunshine may have led to overly precautionary advice being given to the public about staying out of the sun at midday, according to a confidential "position statement" by leading health organisations.

The current advice to the public from the leading research charity on skin cancer, Cancer Research UK, states to spend between 11am and 3pm in the shade and to cover the skin with clothing, hats and sunscreen if out. But a confidential position statement being prepared by the charity in collaboration with other health organisations – and seen by The Independent – acknowledges the changing evidence and emphasises the importance of exposing the skin to the midday sun without any protection in order to maximise production of vitamin D.

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Many experts are concerned that past advice designed to protect against skin cancer may have resulted in an increased risk of other illnesses linked to a lack of vitamin D, which the body can only produce when skin in exposed to bright sunlight. New concerns about Britain' policy on sun exposure led to this review of the evidence about the risks and benefits of staying in the shade and covering up during the sunniest part of the day.

Confidential document, seen by The Independent, says: "The time required to make sufficient vitamin D is typically short and less than the amount of time needed for skin to redden and burn. Regularly going outside for a matter of minutes around the middle of the day without sunscreen should be enough. When it comes to sun exposure, little and often is best. However, people should get to know their own skin to understand how long they can spend outside before risking sunburn under different conditions."

The wording of the draft document is being seen by come commentators as a tacit admission by Cancer Research UK that it had got it wrong in the past about telling people to avoid the midday sun, to apply sunscreen and to stay in the shade in order to avoid exposure to the cancer-causing rays of the sun.

"Cancer Research UK is working on a new position statement on vitamin D and sunshine which it expects to agree with other health organisations," said Oliver Gillie, a health writer who has championed the case for vitamin D. "Their new position is expected to break with 20 years of advice to seek the shade and is expected to suggest that people go out in the sun in the middle of the day for at least a few minutes. Several health bodies have agreed to the wording but others are still discussing the details."

Organisations such as the British Heart Foundation, the Multiple Sclerosis Society, Diabetes UK and the National Osteoporosis Society are discussing what their public position should be on sunshine and vitamin D in the light of several new studies suggesting a link between various illnesses and a chronic lack of the vitamin.

The draft position statement says: "Cancer Research UK's SunSmart campaign encourages people to enjoy the sun safely and avoid exposures that lead to sunburn. However, for most people, sunlight is also the most important source of vitamin D, which is essential for good bone health.

"It is important to ensure that skin cancer prevention messages are balanced with the need to make enough vitamin D, and reflect the latest scientific evidence." Sara Hiom, director of health information at the charity, said that the draft consensus statement has not yet been finalised, agreed or released. "It is not our advice to the public and should not be interpreted in that way," Ms Hiom said.

"Even once we reach a consensus we will not be advising the public to go in the sun in the middle of the day without sunscreen. This is because, for some people – those most likely to be at risk of skin cancer – a few minutes in the middle of the day is enough for them to burn and cause serious and lasting skin damage.

"The very fact that messages around safe sun exposure times cannot be generalised to the population means that our advice needs to be general and is, and will remain, to enjoy the sun safely, spend time in the shade around midday and know your own skin type."

Below latest article from Daily Mail:

By Fiona Macrae: 6th July 2010

After years of urging us to cover up, a leading charity is expected to recommend short spells exposed to the sun at its highest.

"New advice expected to tell sunbathers to 'use their common sense' when out in the sun." Rather than avoiding it all together.

The advice, from Cancer Research UK, reflects concern that current sunbathing recommendations are unnecessarily restrictive and are leading to low levels of vitamin D.

Although the vitamin is found in some foods, most of that found in the body comes from sunlight exposure, and most of us just don't have enough of it.

In England, half of the population is low in the 'sunshine vitamin' when winter ends, while in Scotland the proportion is two thirds.

A confidential statement being prepared by the charity acknowledges that the evidence about the benefits of vitamin D is growing.

The vitamin is vital for calcium absorption and bone health, and could help ward off Alzheimer's.

Recent research has shown that vitamin D supplements are as good as some drugs at keeping prostate cancer under control - and it is said that taking supplements in pregnancy and childhood could wipe out 80 per cent of cases of multiple sclerosis.

The briefing paper, drawn up with several other charities, states: 'The time required to make sufficient vitamin D is typically short and less than the time needed for skin to redden and burn.

'Regularly going outside for a matter of minutes around the middle of the day without sunscreen should be enough.

'When it comes to sun exposure, little and often is best. However, people should get to know their own skin, to understand how long they can spend outside before risking sunburn under different conditions.'

It will not advise how long to stay out in the sun - but will suggest that some individuals can dispense with sun cream for short periods. Oliver Gillie, a health writer and vitamin D campaigner, told the Independent that 'many years of bad advice' had contributed to Briton's vitamin D levels being among the lowest in the world.

'Vitamin D deficiency is well known as a classic cause of rickets and serious bone diseases, but in the last ten years it has also been identified as a major risk factor for diabetes, heart disease, arthritis and some cancers.

'We all depend on the sun for our vitamin D. Since our weather is so unreliable, British people suffer more than almost any other from vitamin D deficiency.

'The one simple action open to us all is to sunbathe, carefully without burning. The sun is natural, free and safe if you are sensible.'

Comments from the Tanning Shop:

The Tanning shop have always promoted safe and moderate tanning. We recognise that in the sun’s absence sunbeds provide a essential and viable supplement. We provide Sunbeds which are not only able to read individuals specific skin type, but, can blend the UVA and UVB according to each skin type, making it impossible to burn.

Sunbeds are not the danger the abuse of them is, along with  Vitamin D abstinence.

 

THE AFFINITY:

The Affinity will determine consumer's specific skin tone through the IQ sensor. A tanning session can now be provided according to your specific skin type, this means tailored tanning results.

The difference is the way in which the Affinity tan's you. Ordinary sunbeds have a fixed level of UVA and UVB output, therefore you would have to determine the amount of time you go on for. With the Affinity 660 IQ, it will adjust the output intensity of the fixed UVA and UVB according to a client's skin tone.

The Affinity is a fixed 10 minute session and gives instant tanning results.

Other Amazing Features The Affinity Provides

Uneven tan marks are solved by inbuilt neck and shoulder tanners.

Now you can control UV output to the face unlike other sunbeds! Room temperature climate control & aqua fresh mist spray, means you won’t work up a sweat.

The new 3D-Sound system complete with Subwoofer will give you an exceptional sound experience. The large-format Body Shape base acrylic,ensures a relaxing and comfortable tanning result.

For more information of the Affinity click here

The Affinity is available at selected salon's including: Chiswick, Clapham Junction, Fulham, and Bath.

THE SUN ANGEL

The best tanning result with no risk of burning or over exposure!

"The Sun Angel is the best and quickest way for an instant, holiday tan. I have never been browner or happier with the results. It gives you a deep all over that lasts, and it has changed my tanning forever."

How The Sun Angel Works:

• The Sun Angel is unique as each clients skin is analysed before sessions, this means a tanning programme can be calculated specifically for your skin tone!

• Unlike conventional tanning machines, the UVA and UVB are blended (increased or decreased) according to you, which provides a flawless tailored tan!

• The analysis, not only takes account of your skin tone, but will also register any recent UV exposure. The result is a perfect, natural, longer lasting tan in absolute comfort and luxury, without the risk of burning!

• Since the intensity is controlled by your skin type, the Sun Angel provides a fixed 20 minute session, the time it takes 93% of Europeans to get a perfect tan! This means you get instant results, like never before!

Find out what other amazing features the Sun Angel provides by clicking here!

We recommend the sun angel for the perfect pre-holiday base tan! Learn the importance of preparing your skin by simply clicking here

Watch the Sun Angel video here!

The Sun Angel is available at selected stores including, Chiswick, Claphamjunction, Fulham, Paddington, Holborn, Bath, Leeds, Milton Keynes,  Manchester, and Bayswater.  

• "Tanning Beds dramatically increases Vitamin D levels and bone mass.”  (Tangpricha, V.et al. 2004)

•  "In 2006, Dr. Edward Giovannucci and colleagues determined that low Vitamin D levels cause 85,550 caner deaths per year” (Giovannuci, E. et al. 2006). 

• “Vitamin D deficiency has been linked to an increased incidence of schizophrenia and depression.”(McGrath J, setten Jp, Ghant. D. 2002; Gloth Fm 111, Alan W, Hollis B 1999).

• “Tanning bed use reduces chronic pain.” (Kaur, M. et al. 2005).

•  “Vitamin D has beneficial influences on obesity.” (Liel, Y et al. 1988).

• “Vitamin D has beneficial influences on osteoporosis, diabetes, heart disease, multiple sclerosis and arthritis.”(Bischoff-Ferrari H. et al. 2005/ C, A. et al. 2005/ Grimes D. et al. 1996/ Van der Mei, l. et al. 2003/ Merlino L. et al. 2004).                   

Click here for useful health links.

The Mystic HD:

CLICK HERE TO CHECK OUT THE MYSTIC HD IN ACTION!

• This revolutionary device will allow you to select from one of four levels, pick from glow, light, medium, or dark. This means a personalised and natural tanning result for you!

•  Build solutions are free of fragrances, cosmetic bronzers and packed full of Aloe Vera & added antioxidants leaves your skin wonderfully moisturised, but most importantly healthy.

•  The MagneTan technology, with sweeping airbrush motion evenly attracts micro-mist particles to every surface of the body. So no matter what your shape or size, you will be sure to be mystified! 

•  Automated booth means you will have privacy whilst tannning!

Customer blends are also available to insert in your chosen tanning level for a personalized result. These blends provide: 

> Bronzers for an instant glow. 

> A selection of aromas for a wonderfully fragranced finish. 

> An Accelerator to neutralise your skin's PH balance. This will ensure that any external products used, such as perfume or moisturiser will not affect the result of your tan, for a flawless, even finish like never before!

 The Heating And Drying Function Enable The Following:

> Optimizes the absorption for a deeper, longer lasting tan, and improves the customers overall experience whilst in the booth.

> Leaves your skin soft and smooth immediately after the session, accelerates tanning development, and improves application process.

> Unlike other solutions, the new Mystic solution will be absorbed into the skin rather than masking it. 

During your tanning session a voice guide clearly leads you through! 

Before And After Results:

The Mystic HD is available at Putney, Chiswick and Clapham.

for other mystic locations click here.

THE COLLAGEN SUNBED:

For Pure and Timeless Beauty!

Collagen Benefits:

• Building up a healthy collagen network.
• Visible anti-aging effect.
• Reduction of lines and wrinkles.
• Boosting skin cell regeneration.
• Re-tightens the skin (helps prevent cellulite).
• Improvement of oxygen intake.
• Renewal of collagen and elastic fibers.
• Activation of the skin’s mineral metabolism.
• Helps to make the skin smooth and fresh.
• No negative side effects or harm.
• No pain.

The Collagen sunbed is available at selected salon's including: Vauxhall, lamps available at: Swiss Cottage, Notting Hill, and Camden.

Waxing now available at selected stores!

Here at Amazon Beauty we believe less is more!

Our Method:

• Exclusive hot wax from Brazil.

• The warmth of the wax opens the pores of your skin, allowing the hair & root to be easily removed.

• Quick method, no strips! This allows us to work on large areas all at once.

• Least painful method on the beauty market.

Each client receives a thorough consultation, so we understand your skin type and provide a better treatment for you.

Treatments are available for women and men.

Amazon Beauty is available at selected stores including, Kings Cross, Bayswater, London Bridge, Holborn and Chiswick.

Learn more about Amazon Beauty Here!

LYTESS:

Goodbye cellulite Hello Lytess! Clothes that want best for you!

Welcome to Lytess and the innovative world of "Cosmetic Wellbeing". Lytess deliver exclusive cosmetic formulas directly yo your skin using "cosmetic textiles" the latest in microcapsule technology.

How does the Lytess slimming range work?

Billions of microcapsule containing an exclusive formula of formula of Caffeine and Shea butter are fixed to the fabric fibres of the Lytess slimming range…shorts, Capri, or legging.

The friction against the skin breaks the microcapsules dispersing the Caffeine & Shea butter progressively and continuously over the skin during the recommended treatment period of 8 hrs a day for 18 days.

Natural Active Ingredients:

Caffeine

Caffeine is known for it's ability to mobilize and reduce fats, independent* Clinical trials recorded maximum results of -5.5cm on hips and -3.1cm on thighs.

Shea Butter

Shea Butter contains essential fatty acids and vitamins which nourish, protect and moisturize your skin leaving it feeling soft and smooth with almost immediate effect.

*77% of 20 trial subjects experienced significant centimetre loss up to 3.1cm on the thighs and 54.5% experienced loss of up to 5.1cm on the hips.

Tried and Tested By: COSMOPLITAN.co.uk

Cosmopolitan journalist Rebecca Twomey tested the Lytess leggings and within 18days and dropped a dress size losing 5.5cm from her thighs and 5cm from her hips a total of 10.5cm! Rebecca also reported how much smoother her skin felt after the first week.

Read her full report

What is a Cosmeto Textile?

It is a microencapsulated cosmetic formula fixed to the fibres of a textile.

What is a Microcapsule?

Imagine the microcapsule as a grape, the interior or pulp being the active cosmetic, the skin being the protective envelope that is strong enough to protect the active ingredients form the external environment yet fragile enough that it will eventually break, thus releasing its contents.

FAQ'S

Q: How often should I wear them?
A: For optimum results they should be worn for 8 hours a day for 18 days.

Q: How much caffeine is in the legging?
A: Equivalent to 1 small cup.

Q: How many washes before microcapsules are gone?
A: 30-35 washes, after which you are left with a beautiful pair of leggings, capris or shorts.

Q: Will the centimetre loss return when I stop wearing them?
A: If nothing else changes in regards to your lifestyle the answer is yes. Lytess slimming range is not an alternative to a healthy lifestyle, however it will most certainly compliment it. Lytess recommend using their products in conjunction with a healthy balanced diet and regular exercise.

Not recommended if you are Pregnant or breast feeding.

Available at the selected salons including: Bath, Chiswick, Fulham, Lincoln, Manchester, Nottingham, Palmer Street, Holborn, and Bayswater

For more information check out

A Better Tanning Shop for you!

At The Tanning Shop our customers are very important to us; therefore we are undergoing a refurbishment programme, including new equipment & vibrant new look across the UK! We hope you enjoy!

The Tanning Shop is changing for the better!

Currently the new look stores include: Clapham Junction, Chiswick and Fulham. More fantastic new look stores coming soon!