Welsh rugby hunk ‘Gareth Thomas’, better know as ‘Alfie’ on the field, regularly uses The Tanning Shop to get his fix of vitamin D and a summer glow all year round.

To get a tan like Gareth come for a free consultation at The Tanning Shop today!

Rickets was a disease that had almost disappeared in the UK by the 1940's, but the number of cases has risen rapidly over the last 15 years.

Health campaigners say this is evidence that people are not getting enough vitamin D and have voiced concerns that there will also be an increase in related diseases.

Jenny Hill reports.

Ultraviolet radiation (UVR) from the sun or sunbeds may contribute to skin cancer, but because of its ability to stimulate vitamin D the increase in risk might be a small price to pay, according to new research.

The review article’s lead author is Johan Moan, a Norwegian scientist and researcher with the Department of Radiation Biology at the Institute for Cancer Research at Oslo University Hospital and the recipient of their 2011 research prize.

The article concluded the overall potential health benefits of improved vitamin D status may be more important than the possibility of increased cutaneous malignant melanoma (CMM) risk resulting from controlled UV exposure, assessed from studies into the relative risk of CMM associated with sunbed use, vitamin D and UV effects on human health spanning over 30 years.

The researchers state: “Sun exposure is commonly supposed to be the main cause of cutaneous malignant melanoma (CMM) in most populations. However, the matter is disputed.” Genetic factors, including an inability to create protective melanin pigment, are also thought to be crucial to the development of CMM.

The comparative impact on public health outcomes is put very clearly in this example: “It can be estimated that increased sun exposure to the Norwegian population might at worst result in 200–300 more CMM deaths per year, but it would elevate the vitamin D status by about 25 nmol/l and might result in 4,000 fewer internal cancers and about 3,000 fewer cancer deaths overall.”

Moan continues: “Due to the fear of skin cancer, health authorities warn against the use of tanning beds, but this statement, along with recommended Vitamin D levels, should be re-evaluated."

Tiffany Brown, spokesperson for the Indoor Tanning Association NZ Inc (INTANZ) commented: “This latest study serves to re-confirm what many leading vitamin D researchers have said for decades- that moderate exposure to UV light, whatever the source, creates vitamin D in the body, and vitamin D is crucial for human health.”

INTANZ is currently developing a position statement in response to recent warnings from the NZ Commerce Commission regarding possible misleading statements from sunbed operators.

Brown says, “Our organization represents a small number of sunbed operators, who we advise to be circumspect in their delivery of such news to indoor sunbathing consumers. This kind of news does not remove the risks inherent with over-exposure or irresponsible exposure to UV light, but people deserve to hear there are credible international scientists involved in the field of vitamin D who do not agree with the World Health Organisation’s recommendation to avoid sunbeds.

‘The Commerce Commission has warned us the information we refer to must be current, reliable, and accurate. On that basis this is a very important study for people to know about. The review itself joins the international chorus singing from the same hymn sheet- it is over-exposure and sunburn that must be avoided whether exposing the skin to the sun or sunbeds. Moderation is the key.”

Made in Chelsea stars Spencer and James have taken a shine to our fabulous Sun Angel; which is why we have been lucky enough to get a sneak peak of them both in the flesh at The Tanning Shop Fulham!

Both boys are keen to get a much needed glow with winter fast approaching but really we all know who Spencer is trying to impress! Caggie of course! 

Let’s hope to see more of the cast very soon.

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Get your sunshine Fix at The Tanning Shop instead! Yesterday's high of 28C will drop to 14C by Friday

By Richard Hartley-parkinson (Mail Online)

Last updated at 11:18 AM on 4th October 2011

It had to end sometime and sadly, the record-breaking autumn heatwave is expected to finish abruptly today, with temperatures plummeting and strong winds ripping across northern regions.

The mercury has already begun to drop across the UK and the weather will become even cooler and more unsettled as the week progresses, say forecasters.

Yesterday Britain basked in temperatures as high as 28C - recorded in Coningsby, Lincolnshire - but by the end of the week it will be down to 14C - a normal autumn day.

Blustery beach: The temperatures have already plummeted in Scotland, as this picture of Portobello Beach, Edinburgh shows

Goodbye sunshine: A stunning and colourful scene in Backley Plain in the New Forest as the sun sets on our Indian summer

Last of summer: The London Eye silhouetted against the setting sun on the last day of record-breaking weather

Warmly remembered: These scenes on Bournemouth beach over the weekend won't be seen again until next summer

With the summer sun fading, get your much needed sunshine fix from The Tanning shop! With locations nationwide and an array of services we will be able to offer you the winter warm-up you are after!

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Read Orginal:

Denise Smith flinched in agony as she heard her wrist bone snap — her third break  in two years.

‘All I’d done was hit a toy punchbag my husband had bought me as a joke.

‘I couldn’t believe I’d broken a bone again so soon,’ says Denise, 39, an assistant accountant who lives in Molash, Kent.

Two years before, Denise had broken her foot after landing awkwardly while jumping for the ball in a netball match.

Denise Smith, 39, was diagnosed with osteoporosis, a condition that causes the honeycomb structure of the bones to become porous and prone to fractures

‘The other girls on the team heard the crack and I blacked out with the pain,’ she says.

‘I was a bit surprised to have broken a bone because it wasn’t a high-impact fall — I’d had far worse knocks than that. I’d always been active and had fallen off horses and crashed my car in motor racing competitions, but I’d never broken anything before.

‘Then, just over a year later, I slipped on an icy pavement and snapped my wrist. When I broke my wrist again nine months later hitting the punchbag, I was mortified.’

She was diagnosed with osteoporosis, a condition that causes the honeycomb structure of the bones to become porous and prone to fractures.

Yet nothing in Denise’s lifestyle seemed to place her at risk of the disease: she hadn’t smoked, she didn’t have a bad diet and she had never suffered from the eating disorder anorexia. Indeed, there wasn’t even a history of brittle bones in her family.

The only explanation that the doctors could give was that it might have been prompted by the fact that, due to her fair complexion, Denise had spent a lifetime avoiding the sun — causing her to be deficient in vitamin D.

‘When I was a child, my mum had plastered me in high-protection sun cream because she was so worried I would burn.

'I was only allowed to play in the garden under a makeshift tent she set up, consisting of a sheet draped over a washing line. And I always had to wear a hat.

 

Vitamin D is equally vital for young children

‘When I got older, I carried on applying high factor sun cream and never got a tan. I’m mainly office-based, but I’d put on factor 50 if I knew I’d be outside during the day.

‘At the time, I thought I was doing what was healthy — certainly, it was the standard health advice — but I’m beginning to worry if it was the right thing.’

Indeed, it was reported recently that an increasing number of people  — up to one in three adults — are suffering from vitamin D deficiency due to a lack of sun exposure and poor diet.

The condition increases the risk of osteoporosis and fractures by up to 60 per cent.

According to the All-Party Parliamentary Osteoporosis Group that produced the ten-year study, the number of British men admitted to hospital with a hip fracture has risen by 77 per cent over the past decade, with worrying rises in women as well.

Increased life expectancy is thought to be largely to blame, but it is possible that a lack of vitamin D may be linked.

Furthermore, a lack of vitamin D has been linked to an increased risk of colds and flu, heart disease, diabetes, multiple sclerosis and cancer.

Around 90 per cent of our vitamin D is made in the skin with the help of sunlight.

Ultraviolet rays from the sun convert cholesterol into vitamin D, says Dr William Marshall, consultant clinical biochemist and clinical director of pathology at The London Clinic. We can also get a small amount from a healthy diet.

‘Vitamin D is important for general good health, growth, strong bones, muscle function and a healthy immune system,’ he says.

‘It also helps the body to use the calcium and phosphorus obtained from your food and regulates normal cellular differentiation, thus helping to prevent cancer.

‘A deficiency can eventually lead to osteomalacia — a disease that causes the bones to become weak and painful, or rickets in children.’

But how do you strike a balance between getting enough sun without increasing your risk of skin cancer?

And who is at risk of vitamin D deficiency and how much should you take? We asked leading experts for their advice...

THE HOUSEBOUND

Those who are housebound are at risk of vitamin D deficiency because the main way we produce it is by exposure to sunlight.

‘Elderly people in care homes really suffer as they tend to spend most of their time inside,’ says Dr Kassim Javaid, lecturer in metabolic bone disease at the University of Oxford.

‘They are also less efficient at producing the vitamin when their skin is exposed.’

The recommended amount of sun exposure to produce adequate vitamin D levels is ten to 15 minutes on the face and hands three times a week, covering up if the skin starts to turn pink.

‘But it can be difficult for some elderly people to get outside,’ says Dr Javaid.

‘That’s why supplements are important for this group.

A study of 3,000 people revealed  that the middle-aged and elderly with low levels of vitamin D in their blood had a higher risk of heart disease and diabetes.

HOW MUCH YOU SHOULD TAKE: 600 to 1,000 IU (international units) or 15 to 25mcg (micrograms) daily.

OBESE PEOPLE

Research shows that overweight people are less likely to expose their skin to the sun because they feel self-conscious

Vitamin D is fat-soluble, so if you are obese (with a BMI of 30-plus) it simply gets absorbed in the fat stores rather than being metabolised and used by the body, says independent dietitian Dr Carrie Ruxton of the Health Supplements Information Service.

‘This means vitamin D isn’t manufactured as well.’

Research also shows that overweight people are less likely to expose their skin to the sun because they feel self-conscious, says Dr Javaid.

HOW MUCH YOU SHOULD TAKE: 600 IU (15mcg) daily.

POST-MENOPAUSAL WOMEN

Once you get into the post-menopausal years, you consistently lose bone mineral density, which will have peaked in your 20s, says Dr Ruxton.

‘You want to try to keep what you have for as long as possible, and a bone health supplement, such as calcium and vitamin D together, will help that.’

But what about the studies linking vitamin D and calcium with heart attacks and strokes?

‘The evidence is conflicting,’ says Dr Javaid. ‘Some scientists say they might increase the risk, while others say they don’t.

‘At the moment, I would follow your doctor’s recommendations.’

HOW MUCH YOU SHOULD TAKE: At least 400 IU or 10mcg daily.

PEOPLE SUFFERING FALLS

Hip fractures are a huge problem in Britain — there are 87,000 each year, says Dr Javaid. And after a hip fracture, as many as one-third of patients die within a year.

‘There’s a myth that men don’t get osteoporosis — they do,’ he says. ‘Men tend not to be checked for this after their first fracture, so they can go on to have another one.

‘It’s also likely, particularly if you’ve suffered a hip fracture, that you may be deficient in vitamin D.

‘That’s because falls over the age of 65 are generally caused by the muscles gradually getting weaker — and vitamin D is vital for maintaining muscle function, as well as bone health,’ says Dr Javaid.

HOW MUCH YOU SHOULD TAKE: Adults with no deficiency aged 50 to 70 require 600 IU (15mcg) a day. Those over 70 need 800 IU (20mcg) daily.

PREGNANT WOMEN

‘It’s vital that pregnant women in high-risk groups — those who are obese or who don’t get much sun — take 400 IU (10mcg) of vitamin D a day, according to the NICE guidelines,’ says Dr Javaid.

‘I can’t stress enough how important this is because the baby needs vitamin D to grow properly.

‘The body never forgets what happens in the womb. If you are deficient before birth, you may carry the effects of that all your life.

‘Research shows that a lack of vitamin D can cause bones to grow to the wrong shape and density. And it could possibly increase the risk of mental illness later in life.’

HOW MUCH YOU SHOULD TAKE: The Endocrine Society, an  international scientific body, suggests breastfeeding women take 600 IU (15mcg) a day.

CHILDREN

Vitamin D is equally vital for young children. The Department of Health recommends that all children from six months to five years have extra vitamin D to ensure they have strong bones.

Teenagers are also likely to be lacking in vitamin D because fewer of them are drinking milk or eating oily fish — both good sources of the vitamin — and a growing number of them are obese.

‘It’s estimated that 40 per cent of adolescents have deficient levels of vitamin D, largely because so many of them have appalling diets,’ says Dr Ruxton.

HOW MUCH YOU SHOULD TAKE: 400 IU (10mcg) from birth until the age of one; 600 IU (15mcg) from age one to 18.

DURING WINTER

Oily fish: Try sardines on toast to up vitamin D levels

Between October and March in Britain, you’re highly unlikely to produce any vitamin D from the sun because the rays just aren’t strong enough, says Dr Adrian Martineau, a senior lecturer at Bart’s and the London Hospital, researching the effects of vitamin D supplementation.

‘The reserves we’ve accumulated during summer fall pretty quickly, too — by up to half in four to eight weeks,’ he says.

‘By spring, you’re likely to be at least moderately deficient.’  Diet can also play a role, says  Dr Frankie Phillips, a registered dietitian.

‘The main natural dietary sources are meat, offal, oily fish and, to a small degree, eggs.

‘Other foods are fortified with it — such as breakfast cereals, low-fat spreads, some fresh fruit juices and children’s yoghurts.

‘However, you’re unlikely to get all the vitamin D you need from your diet in winter — you would need to eat a lot of these foods — so taking a supplement certainly won’t do you any harm.’

WHICH SUPPLEMENT? 

There are two types of vitamin D — D2 and D3. The former is made from plant sources, the latter from animal sources, usually cod liver oil or the oil from sheep’s wool.

‘I believe D3 is better,’ says  Dr Javaid.

‘You need a bigger dose of the plant version to get the same benefit, and it may not be absorbed by the body in the same way.

‘D3 is also marketed as chole-calciferol. And anyone found to be vitamin D deficient is eligible to receive the supplement on prescription.’

But even if you’re taking supplements, sunlight is nonetheless vital for regulating your body clock and protecting against depression.

Should I be worried about skin cancer?

Well, yes. Professor Rona MacKie, of the University of Glasgow, has studied the relationship between vitamin D and sun exposure, and says: ‘There’s no doubt the risk of skin cancer is real. There’s a fine line between getting a sufficient amount of vitamin D and not increasing your risk of skin cancer.’

Wearing Factor 50 sun block has been shown to decrease vitamin D synthesis by 95 per cent, effectively halting production.

You need some exposure to the sun with your skin unprotected, but the length of time will vary greatly from individual to individual.

In general, the quicker you tend to burn, the quicker you will make vitamin D. So an English rose will probably need no more than ten minutes in the sun unprotected. The key is to know your own limits, stopping before your skin starts to go pink, says Nina Goad of the British Association of Dermatologists.

‘Going outside regularly for a matter of minutes around the middle of the day without sunscreen should be enough,’ she says.

This is important because we can manufacture only a certain amount of vitamin D in any one go. Once you reach the maximum, your body simply breaks down the excess.

‘I tend to say that if you’re in the garden with your arms exposed, but a hat on, you should be fine for 20 to 30 minutes without cream,’ says Dr Marshall.

‘This should be enough to produce vitamin D. But you should reduce the time if you burn sooner.’

Additional reporting: JO WATERS

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Daily Mail

By Professor Angus Dalgleish

8:01 AM on 24th May 2011

As a fair-haired Scot with freckles and pale skin I’m a classic case to be more at risk from melanoma. Getting quite badly sunburned on my nose years ago in Spain has pushed my risk up further.

To say I’ve been wary about the sun is an understatement - I specialise in treating patients with advanced melanoma, a deadly form of skin cancer.

I was also in Australia 30 years ago at the start of the Slip-Slop-Slap campaign to warn people to keep out of the sun, and for seven years I never went swimming without being covered in sun lotion and wearing a T-shirt.

Soak up the sun: Your skin needs vitamin D

But now I believe that rather than reducing the risk of skin cancer, following these sun-avoidance guidelines could actually raise it. That’s because we need sun on our skin to make vitamin D - ironically these campaigns may have made  millions chronically short of it and put them at risk. t rather than reducing the risk of skin cancer, following these sun-avoidance guidelines could actually raise it.

That’s because we need sun on our skin to make vitamin D - ironically these campaigns may have made  millions chronically short of it and put them at risk. The sun’s effects might even protect against melanoma (as reported in the Mail earlier this month).

I first became interested in vitamin D and its cancer fighting potential about 15 years ago, when working in a team testing it as a treatment for breast cancer. It proved very effective, but the project was abandoned for technical reasons.

I thought this was a mistake because it had become clear that vitamin D can target tumours in many different ways, including speeding up the death of tumour cells.

Later, while researching cancer vaccines, I found good vitamin D levels in patients triggered a stronger immune response - important because it makes the vaccine more potent.

Then, a couple of years ago, researchers at Leeds University made the surprising discovery that a very low level of vitamin D was a major risk factor for melanoma. 

Get out in the sun: Earlier reports on the benefit of the sun

This flew in the face of the idea that it was too much sun that pushed up your melanoma risk. Lots of sun actually mean lots of vitamin D - and potentially a lower risk of melanoma.

I immediately began to test my patients’ vitamin D levels and was amazed - I’d expected maybe 30 per cent would be deficient; it was closer to 90 per cent. That changed everything for me.

I now test all my new melanoma patients for vitamin D - if their levels are low, I give them a supplement. The big question is: does this improve their survival rates?

We don’t know yet - we’ve only been doing it for about six months - but I think this is a sensible response to the evidence so far. As for the rest of us, we should probably spend more time in the sun. Young girls have developed rickets because their well-meaning parents slathered them in sunscreen from birth whenever they went out.

I’m pleased that these days the official advice has changed and a few minutes in the sun each day without sunscreen is now recommended. 

But this is a long way from acknowledging how vital it is to have a healthy level of vitamin D.

Research shows that a large percentage of people in the UK are deficient in vitamin D partly because we can’t make any from the sun for about six months of the year. 

As well as checking the vitamin D levels of my patients I also check my own occasionally and take a supplement of 1000 international units about three times a week.

Meanwhile, I’d like to see all other cancer units automatically checking their patients’ blood levels. It’s cheap and quick and I guarantee they would be amazed at just how low many were.

So how much sun exposure is enough? And if we give supplements, how much do people need?

Finding the right answers could bring big benefits for very little cost. In the meantime, my own approach has changed dramatically since those early days. If I’m playing tennis or skiing I’ll only use sun cream on my face or arms in very hot or mid-day sun.

Going slightly pink is OK (although at the first tingling sign that I’ve been too exposed, I’ll put on some block, and I always protect my nose where it was burnt).
But my message is: don’t be afraid of the sun - enjoy it!

Read original

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Vitamin D deficiency can lead to serious, often fatal diseases, including numerous forms of cancers, cardiovascular disease, diabetes, infections, autoimmune diseases, osteoporosis, dementia and heart failure. The mortality rate could be reduced by up to 24 percent if the population was to have an optimal intake of vitamin D, believed to be a value of 105 nano-molecules per litre of blood (105 nmol/L).

These findings come from a study published in the “Scandinavian Journal of Public Health” professional journal, carried out by a research group from the five Northern European countries of Denmark, Finland, Iceland, Norway and Sweden and led by William B. Grant, one of the world's most renowned experts in the field of vitamin D research. To ensure that the population has an optimal vitamin D intake, experts recommend moderate exposure to sunlight, either through spending time outdoors or by using sunbeds, together with the use of dietary supplements. “In particular, the crucial role played by sunlight exposure in ensuring an optimal vitamin D level should be emphasised to a greater extent in health policy recommendations”, said William B. Grant on the results of the study.

In their study, the research group determined the effect of an increased vitamin D intake on the mortality risk, based on the existing research findings and using the example of the five North European countries mentioned. An average vitamin D level of at least 70 nano molecules per millilitre of blood (70 nmol/L) is scientifically considered to be the value at which the positive effects of vitamin D are seen. Vitamin D production is stimulated by UV radiation with 90 percent of it being produced in the skin.

The Sunlight Research Forum (SRF) is a non-profit organisation based in the Netherlands. Its aim is to make the latest medical and scientific evidence on the effects of exposure to moderate UV radiation available to the general public.

Note:
A summary of the study, “William B. Grant, Asta Juzeniene, Johan E. Moan: Health benefit of increased serum 25(OH)D levels from oral intake and ultraviolet-B irradiance in the Nordic countries; Scandinavian Journal of Public Health, 2011; 39: 70–78” can be found on the SRF-Website www.sunlightresearchforum.eu and is available to download.

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Vitamin D is used by the body both to maintain wellness and to treat disease. We simply do not currently know exactly how much vitamin D our bodies use to fight off infection and disease let alone how much we need to truly support a healthy immune system. We do know however that deficiency is problematic to our health and supplementation during Winter months is highly recommended.

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The Telegraph is reporting that players from the Manchester United soccer team are using cutting-edge technology to create more effective training programs. . One of those cutting edge technologies is ‘vitamin D beds.’ The beds, which are similar to sunbeds, are being used to give the players a boost to their vitamin D levels.

Garry Armer, a Manchester United masseur, says in the article, “The tubes have been altered slightly, so it is purely for vitamin D. The players, particularly the dark-skinned players, have a programme whereby they build up their vitamin D. The black players don’t tend to absorb vitamin D as much, so they go on this. They go in for four or five minutes after training, about three times a week.”

Studies have shown that Armer is correct, and that darker skinned individuals have more trouble producing vitamin D than lighter skinned individuals. By boosting vitamin D levels and using a cutting-edge scientific approach, the team feels they will have a competitive advantage in the Premier League.

Mail Online-By Andy Dolan
Last updated at 11:19 AM on 19th January 2011

Living by the beach in one of the sunniest parts of the country, Lisa Attrill made sure her daughter wore plenty of high-factor suncream when she played outside.

But her good intentions left 12-year-old Tyler suffering from a vitamin deficiency linked to the bone disease rickets.

The factor-50 sunscreen deprived her of essential vitamin D, which is produced by the body as a reaction to sunlight on the skin.

Rickets blighted Victorian-era Britain but was virtually eradicated after the war as diets improved.

Tyler, however, is one of a growing number of children found to have the condition or associated vitamin deficiencies thanks to a tendency to cover up more in the sun.

She was eventually diagnosed in November, after tests to establish why she had failed to recover properly from an unrelated operation on her hip. She suffered constant pain and weakness in her legs.

Her vitamin deficiency, which could have developed into the more serious rickets, has been treated by taking a multi-vitamin.

Her mother spoke out yesterday to raise awareness about the potential pitfalls of too much suncream.

Mrs Attrill, a mental health nurse, said her daughter and son Ben, ten, enjoyed playing outside at their home in Sandown on the Isle of Wight and had always worn suncream in hot weather.

‘We live right by the beach so Tyler was outside with her friends every day last summer,’ she said.

‘I’ve always been very careful with her and her brother, and nagged them to wear hats and suncream when it’s hot. I thought I was doing the right thing.’

Tyler said her illness left her legs feeling ‘really heavy so I couldn’t move them’.

She added: ‘It made my whole body feel really ill and achy.’

Details of Tyler’s case emerged a month after health experts urged people to spend up to 15 minutes in the midday sun without sunscreen three times a week to help boost levels of vitamin D.

 Tyler complained of painful legs and feeling achy all over

The advice contradicts previous warnings about the dangers of time in the sun when it is at its strongest.

Tyler began suffering pain three years ago after she had two operations to correct displaced hip bones.

‘We’ve been back and forwards to doctors and the hospital over the years, but it wasn’t until November that they did a test for vitamin deficiency,’ her mother said.

‘We’re lucky it was caught in time otherwise it could have developed into rickets.’

In November, Professor Nicholas Clarke, an orthopaedic surgeon at Southampton General hospital who also treated Tyler, warned of an ‘astonishing’ resurgence of rickets.

He studied 200 children suffering from bone conditions and found 40 of them had rickets.

Mrs Attrill said Professor Clarke told her the liberal application of sunscreen was likely to have caused Tyler’s vitamin D deficiency.

‘It makes me feel guilty, but parents are encouraged to use factor 50 on their children to prevent skin cancer later in life.’

Last night Professor Clarke’s colleague orthopaedic surgeon Vel Sukthivel said: ‘We have seen a staggering number of cases of vitamin D deficiency over the last few years.’

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Yesterday morning we had the pleasure of tanning the one and only global mega star, David Hasselhoff!

Best known for his lead roles as Michael Knight in the popular 1980s U.S. series Knight Rider and as L.A. County Lifeguard Mitch Buchannon in the series Baywatch, he is now alternating the role of Captain Hook at the New Wimbledon this January, with legendary chat show host Jerry Springer in Peter Pan. Starring alongside will be the star of Pineapple Studios Louie Spence who plays the cabin boy, Roger.

Stating quite rightly that he needed to “look the part” if he was going to play a convincing Captain Hook, “The Hoff” popped in to our Palmer Street branch and enjoyed a quick 9 minutes on our revolutionary stand-up sunbed. Looking and feeling great, he left with a grin on his face, ready to embrace another day as Captain Hook, for many to enjoy!

See pictures below of Hasselhoff at The Tanning Shop & in character as Captain Hook!

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Mail Online: Jenny Hope, 16th December 2010

Going out in the midday sun without sunscreen is good for you, health experts have said.

The latest advice recommends ten to 15 minutes’ exposure to help boost vitamin D levels.

It runs contrary to previous warnings over the dangers of spending time in the sun when it is at its strongest.

You CAN enjoy the sunshine at midday without suncream - but no more than 15 minutes a day, experts say

The change of opinion comes amid concern that people may not be getting optimal levels of vitamin D – around 90 per cent of the body’s supply comes from the action of sunlight on the skin..

On the right lines: Noel Coward first aired 'Mad dogs and Englishmen go out in the midday sun' in June 19031

Experts have long warned the risk of skin cancer from UV rays outweighs any potential good.

However, the latest advice from a range of health charities says exposure to the sun at midday during summer months can help build a store of the essential vitamin.

And it reverses warnings about using suntan cream with a high sun protection factor before going outside and avoiding exposure between 10am and 2pm.

The new message from Cancer Research UK is ‘Never be red at the end of the day’

Experts have reacted in response to the growing number of children developing rickets, which is caused by lack of vitamin D.

Deficiency has also been linked to cardiovascular disease, type 2 diabetes and several cancers, as well as bone softening in adults.

According to a consensus statement from seven charities and professional bodies, in the summer people should expose their face, arms and legs for ten to 15 minutes, three times a week.

It is best done around noon, when the sun’s UVB rays are most effective at synthesising vitamin D.

In the winter, eating foods such as oily fish, eggs, fortified cereals and bread can provide enough of the vitamin alongside the body’s own stores, says the Department of Health.

The body needs vitamin D for the absorption of calcium and maintaining strong bones and teeth. It is also important for the function of the immune system.

The organisations signing up to the consensus statement are the British Association of Dermatologists, Cancer Research UK, Diabetes UK, the Multiple Sclerosis Society, the Heart Forum, the National Osteoporosis Society and the Primary Care Dermatology Society.

Professor Rona Mackie pointed out that the intensity of the sun’s rays in Australia, where the sun avoidance message originated, was not found in the UK.

Oliver Gillie, who runs Health Research Forum, said: ‘The public has been seriously misled by advice to avoid the sun.’

‘The public have been seriously misled’

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The Vitamin D Council this week raised the question that high-dosage vitamin D — dosages only naturally consistent with regular sun exposure — may be just as protective as flu vaccines in protecting people from flu-like symptoms in the winter.

“I am beginning to believe that vitamin D is at least as protective as flu shots, although such a head to head comparison has never been done,” Vitamin D Council founder Dr. John Cannell wrote in the D Council’s monthly newsletter, distributed Thursday. “The reason I say that is twofold: 1) Several randomized controlled trials of vitamin D have suggested that the right dose of D may be as protective as most studies of the effectiveness of flu vaccines. 2) Mass vaccination of our elderly has failed to reduce the rate of influenza hospitalization or death rate among the elderly.”

Cannell still gets flu shots himself, but was himself a pioneer in connecting vitamin D and regular sun exposure with the prevention of the onset of flu symptoms — an idea that is gaining acceptance in the medical literature.

In September NaturalNews.com’s Mike Adams reported that vitamin D now appears to be 8 times more effective than vaccines at preventing flu symptoms, based on a random-controlled trial conducted this year on the sunshine vitamin and the flu.

“In the study, while 31 of 167 children in the placebo group contracted influenza over the four month duration of the study, only 18 of 168 children in the vitamin D group did. This means vitamin D was responsible for an absolute reduction of nearly 8 percent,” NaturalNews.com founder Mike Adams reported. “Flu vaccines, according to the latest scientific evidence, achieve a 1 percent reduction in influenza symptoms. This means vitamin D appears to be 800% more effective than vaccines at preventing influenza infections in children.”

Adams referred to a clinical trial conducted by the Division of Molecular Epidemiology in the the Department of Pediatrics at the Jikei University School of Medicine Minato-ku in Tokyo. The study found that vitamin D was extremely effective at halting influenza infections in children and was published in the March, 2010 issue of the American Journal of Clinical Nutrition.

According to Adams: “The results are from a randomized, double-blind, placebo-controlled study involving 334 children, half of which were given 1200 IUs per day of vitamin D3. In other words, this was a ‘rigorous’ scientific study meeting the gold standard of scientific evidence.”

To read The Vitamin D Council’s November newsletter click here.

To read Adams’ column click here.

To read  orginal article click here

Consultant orthopaedic surgeon Prof Nicholas Clarke checked more than 200 of the city's children for bone problems caused by a lack of vitamin D.

He was astonished by the results, which, he said, were "very reminiscent of 17th Century England".

The disease can lead to deformities like bowed legs as well stunted growth.

Prof Clarke, based at Southampton General Hospital, said vitamin D supplements should be more widely adopted to halt the rise in cases.

The Department of Health said it would review the evidence.

A lack of vitamin D can be caused by poor diets and insufficient exposure to sunlight, which helps the body synthesise the vitamin.

"A lot of the children we have seen have got low vitamin D and require treatment," he said.

"In my 22 years at Southampton General Hospital, this is a completely new occurrence in the south that has evolved over the last 12 to 24 months and we are seeing cases across the board, from areas of deprivation up to the middle classes.

Prof Clarke said vitamin D supplements should be more widely adopted to halt the rise in cases

"There is a real need to get national attention focused on the dangers this presents."

He added that the "modern lifestyle, which involves a lack of exposure to sunlight, but also covering up in sunshine" had contributed to the problem.

"The return of rickets in northern parts of the UK came as a surprise, despite the colder climate and lower levels of sunshine in the north, but what has developed in Southampton is quite astonishing," said Prof Clarke.

"We are facing the daunting prospect of an area like Southampton, where it is high income, middle class and leafy in its surroundings, seeing increasing numbers of children with rickets, which would have been inconceivable only a year or so ago."

Since the 1940s, it has been mandatory for all margarines, sold for domestic use in the UK, to be fortified with Vitamin D.

A Department of Health spokesman said the Scientific Advisory Committee on Nutrition was due to review the evidence on Vitamin D, including options to improve its intake.

"The Government will consider the recommendations by the committee carefully," he said.

Click for orginal article

Almost half of sunbed centers say that more doctors are utilizing tanning services in the past year according to a SmartTan.com survey conducted this month — another indication that many in the medical community are catching on to a balanced message about UV exposure.

According to the survey, 46 percent of tanning business owners say the number of doctors who utilize tanning services has increased in the past 12 months. Only 8 percent said that fewer doctors are tanning, while the remaining 46 percent reported no change.

“This is consistent with what we’re seeing everywhere — most of the medical community realizes that ‘sun abstinence’ was a mistake,” Smart Tan Vice President Joseph Levy said. “The sad fact is that most of us live and work indoors today and aren’t getting regular sun exposure. And there’s no doubt that sunbeds are the best possible surrogate for sunshine.”

For original article click here.

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Sunshine may indeed be a natural cancer cure according to recent research. After decades of using sun screen, hats and worrying about sunburns, we can relax a little.

Ironically, sun exposure may even be a natural cancer cure adjunct for a variety of cancers, including the feared melanoma, according to findings published in the Journal of the National Cancer Institute

Good News For Surviving Cancer. New research is showing that sunlight exposure, a major risk factor for the potentially deadly melanoma, may also help victims survive that disease as a natural cancer cure adjunct.

Surprisingly, although increased sun exposure is a risk, it also seems to lead to increased survivability!

According to the study led by Marianne Berwick of the department of internal medicine at the University of New Mexico, who looked at 528 melanoma victims over five years, found that increased sun exposure led to increased survivability.

Non-Hodgkin's Lymphoma & Sun

Researchers in Scandinavia also found that increased sun resulted in a lower rate of non-Hodgkin's lymphoma, helping as a natural cancer cure.
In this study, a research team led by Karin Ekstrom Smedby of the Karolinska Institute in Stockholm, Sweden, studied 3,000 with, and a similar number of people without lymph cancer, in Denmark and Sweden.

To their surprise, they found that increased exposure to ultraviolet radiation through both sunbathing -- and even getting sunburns -- resulted in a reduced incidence of non-Hodgkin's lymphoma!

Evidently in the northern latitudes sunshine is important as a natural cancer cure adjunct.

Sunlight Reduces Prostate Cancer Risk

Another study suggests that men exposed to a lot of sunlight may have a lower risk of prostate cancer "because the body manufactures the active form of vitamin D from exposure to sunlight," says Dr. Ester John of the Northern California Cancer Center.
The study, published in the journal Cancer Research, involved 450 white men, and suggests that vitamin D promotes normal growth of prostate cells and inhibits the spread of any cancerous cells beyond the gland.

The protective effect of sunlight did vary, and was strongest for men who had inherited a variation of a gene that helps regulate the body's use of vitamin D.

Researchers are not ready to abandon warnings about the dangers of too much sun, pointing out that there are other sources of vitamin D, but they do suggest that vitamin D should be part of an alternative cancer treatment.

Too Little Sun Causes Harm, Say Specialists

Prostate Cancer has also been related to lack of sunshine, and with less exposure to sun, men in northern latitudes have higher cancer death rates. Researchers have definitely found levels of the “sunshine vitamin D” to be lower in older men, who are most prone to prostate cancer.
A very large study found that men with higher levels of vitamin D in their blood were half as likely to develop aggressive forms of tumors than those with lower amounts.

These findings were presented by Dr. Haojie Li, and involved nearly 15,000 men in the Physicians' Health Study at Brigham and Women's Hospital and Harvard Medical School in Boston. Their research emphasizes the importance of nutrition with cancer treatment, and of naturally healthy lifestyles with moderate sunshine.

Go Outside And Play!

The tendency to keep children out of the sun is also limiting their vitamin D, causing low bone mass.
Surprisingly, today's younger adults may have inadequate stores of this nutrient. In one study involving almost 300 patients of varying ages who were hospitalized for different types of ailments, 57% were found to have low levels of vitamin D.

This insufficiency occurred in a full one-third of the people who were getting the recommended amounts of vitamin D from their diet or supplements.

“When you were little and your mother said, ‘Go outside and play,’ it wasn’t just to get you out of her hair,” a prostate specialist from the Cleveland Clinic, Dr. Eric Klein advises, suggesting sunshine to be needed with naturally healthy lifestyles.

Why Sunshine for Breast and Colon Cancer?

Scientists are still trying to figure out what it is exactly about sunshine that is good as part of a natural cancer cure.
New research is showing that vitamin D has more functions than it than was originally thought, and important for the immune system. Vitamin D, they are also saying, helps regulate cell growth and helps cells stop unneeded growth through a process called apoptosis.

Inadequate levels of vitamin D have definitely been associated with breast and colon or colorectal cancer, and vitamin D should definitely be a natural cancer cure adjunct to treatment.

Go Outside - Just Don’t Overdo It!

Doctors are not going to suggest that you go and bake in the sun as a natural cancer cure, but they may soon be recommending 20 minutes a day of sunshine, because we need vitamin D.
Research in Canada revealed that almost half of new mothers and one-third of their babies suffer from vitamin D deficiency. Even sunny Australia is revising its warnings about the risks of sun exposure because of fears about vitamin D deficiency. The reason for this change of heart is that a new problem has emerged in Australia - vitamin D deficiency.

There is a concern about vitamin D deficiency because it increases the risk of a range of diseases from cancer to osteoporosis -- and that vitamin D be used as nutrition with cancer and nutrition with cancer treatments.

The Cancer Council of Australia has said that: "A balance is required between avoiding an increase in risk while achieving enough ultraviolet radiation exposure to achieve adequate vitamin D levels" for naturally healthy lifestyles.

Spelling out exactly what this means, in Sydney and southern parts of Australia, people should expose their unprotected face, hands and arms to the sun for five to 10 minutes before 10 am. And of course, check the UV rating before going out unprotected!

Cheer Up In The Sun!

Intuitively, we know that sunshine cheers us up, and that too little of it is harmful to us. Even cats will find just that little spot of sunshine in the corner of the room and curl up!
Sunlight also triggers the production of endorphins in the brain, those amazing chemical compounds that produce a wonderful feeling of well being!

It has been found to be good for you rather than bad, and a good natural cancer cure adjunct if you have: melanoma, lymph, or non-Hodgkin's lymphoma, prostate, breast or colorectal cancer. Also make sure you get enough vitamin D and sunshine, if not as a natural cancer cure, then as part of a naturally healthy lifestyle!

The Metro-24.08.2010- By Alen Radnedge.

Sunshine not only cheers us up-it can also help prevent cancer, diabetes, multiple sclerosis and other diseases, scientists say.

Just 20 minutes exposure to the sun should produce the necessary daily dose of vitamin D to keep us healthy.

But half of Britons-and up to 1 billion people around the world-are not getting enough, the researchers say. The vitamin influences more than 200 genes including some that play a role in cancer and other diseases, says the Oxford University team, which is calling for a public programme to provide vitamin D supplement.

Researcher Dr Sreeram Ramagopalan said: “There is now evidence supporting a role for vitamin D in susceptibility to host of diseases.

Vitamin D supplements during pregnancy and the early years could have a beneficial effect on child’s health in later life.

The findings, published today in journal Genome Research, set out the vitamin’s benefits in new detail.

It stimulates a protein, which can be attach to DNA and affect the shape and development of up to 229 genes. They include those linked to multiple sclerosis, Crohn’s disease, lupus, rheumatoid, arthritis, as well as bowel cancer and leukaemia.

Vitamin D is produced through the skin’s exposure to sun but experts have long warned spending too long in the sun can raise the risk of skin cancer.     

New research shows higher levels of vitamin D may help improve survival for both bowel and skin cancer patients*.

The results of two studies published in the British Journal of Cancer and Journal of Clinical Oncology found people with higher levels of vitamin D – at the time they were diagnosed – were more likely to survive.

In the first study researchers from the Dana-Farber Cancer Institute, Boston followed 1017 bowel cancer patients for around nine years.

Using information about UV-B and sunlight exposure, skin type, body-mass index, and vitamin D intake from food and supplements they estimated the amount of vitamin D in patients’ blood at the time of diagnosis.

The results showed that those with higher vitamin D scores after being diagnosed with cancer were 50 per cent less likely to die from the disease – compared to those with lower vitamin D scores.

Professor Kimmie Ng, study author, said: “Our study shows that levels of vitamin D after colorectal cancer diagnosis may be important for survival. We are now planning further research in patients with bowel cancer to see if vitamin D has the same effect, and to investigate how vitamin D works with molecular and genetic pathways in the cell to fight cancer.”

The second study – funded by Cancer Research UK and the National Institutes of Health – found that malignant melanoma patients** with the lowest levels of vitamin D in their blood at the time they were diagnosed were 30 per cent more likely to relapse from the disease than those with the highest levels.

The researchers from Leeds also found that patients who have higher levels of vitamin D at diagnosis have thinner tumours at diagnosis.

Professor Julia Newton Bishop, study author at the Leeds Institute of Molecular Medicine, said: “It’s common for the general public to have low levels of vitamin D in many countries. Melanoma patients tend to avoid the sun as sunburn is known to increase the risk of melanoma. We use sunshine to make vitamin D in the skin, so melanoma patients’ levels of vitamin D may be especially low.

“Our results suggest that melanoma patients may need to get vitamin D by eating fatty fish or by taking supplements to ensure they have normal levels. But we are continuing to carry out research to find out the optimum level of vitamin D."

Sara Hiom, director of health information at Cancer Research UK, said: “Both these studies support the theory that higher levels of vitamin D can improve the chance of surviving cancer. The key is to get the right balance between the amount of time spent in the sun and the levels of vitamin D needed for good health."

Notes

Find out more in Cancer Research UK’s blog.

*Prospective study of predictors of vitamin D and survival in patients with colorectal cancer by Kimmie Ng. British Journal of Cancer Published Tuesday 8 September, 2009

Serum 25-Hydroxyvitamin D3 levels are associated with Breslow thickness at presentation, and survival from melanoma by Julia Newton-Bishop. Journal of Clinical Oncology Published Monday 21 September 21.00hrs (BST), 2009

**The patients had taken part in a previous follow up study.

Source
Cancer Research UK

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By Professor Sam Shuster 

10th August 2010

Summer is a marvellous time. It's when we can all enjoy light and warmth, eat gorgeous seasonal foods and get the chance to wear those colourful clothes we've collected during the rest of the year.

And, of course, it's also holiday time. All because of the sun, the glorious sun. No wonder the ancients worshiped sun-gods!

But in recent years our delight in the sun has been clouded by bullying health warnings. Repeatedly, we are told by the health czars to avoid the sun and never get a tan. 

Don't cover up all summer: Some exposure to the sun is good for you

Health organisations that should know better, but rarely do, would have us shun the all-too-short glory of our summer days. Instead, we must cover our arms, wear hats and hide ourselves under a chemical burka of sun-cream.

Next, they'll even be ordering us to shut our curtains during the hours of daylight! All this is because of fear of the dreaded big C: cancer.

As a result, the killjoys spread their terrifying message, and parents are made to feel unreasonably guilty if they as much as let their children out in the sun unprotected for a minute or two.

But if all this miserable propaganda has got you scared and worried, you shouldn't be.

Because the evidence is that the message promoted by the anti-sun brigade isn't true.

Indeed, the great sun scare that would drive us to live our summers in darkness is just a myth that's grown from a bad piece of medical science. So it's time to lay out the facts.

There's no doubt that years of exposure to strong sun wrinkles the skin (as smoking did for the late novelist Beryl Bainbridge), because it loses its elasticity as fibres of collagen - the protein that supports the skin - link together.

But the ultra-violet rays from the sun do not speed up true ageing, which is a completely different process caused by the loss of collagen over the years, which makes skin thinner and saggy.

This ageing loss occurs at the same rate of one per cent a year whether your skin is exposed to the sun or whether it isn't. And it happens at the same rate for both men and women.

The problem is that nature isn't politically correct, and unfairly provides women with 15 per cent less skin collagen than men - the equivalent of 15 years worth of ageing! - so the effects are far more noticeable.

Of course we can live with wrinkles, but what about cancer? Fortunatately, the facts are absolutely clear - and they aren't the ones used by doctors who create panic with the figure of 84,000 new cases of skin cancers a year in the UK.

What they don't explain is that almost all of these so-called skin 'cancers' don't spread or kill; in fact, they are not really cancers at all. Instead, these mild forms of skin cancer - what doctors call basal cell and squamous carcinomas - are benign tumours, something quite different.

Calling them 'cancer' was a wretched historical error and this incorrect name should be abandoned before more people are hurt by it. Not so fast, says the anti-sun brigade. There is another kind of cancer, malignant melanoma. And, true enough, that can be vicious: the smallest of black spots can spread and kill.

But don't panic, that outcome is rare, and the melanoma scare is just as phony as the other sun-scare stories. According to the scaremongers, there has been a great increase in these 'melanomas' in recent years, supposedly caused by the sun.

The puzzle has been why this has not been accompanied by the expected increase in deaths from them. We now know the reason is that they aren't really melanomas at all: it's all a horrible mistake.

The mistake happened because sunlight makes moles grow, and in pale-skinned people this often gets mistaken for true melanoma. This kind of misdiagnosis, which began in sunny Australia, soon spread to feed the phony melanoma epidemic elsewhere.

And it continued because of fear of litigation if the real thing was missed in the doctor's surgery, and because screening programmes artificially increase false-positive diagnoses.

The big mistake was that the idea that sun exposure causes melanoma went public before it was proved. (In fact, we don't know what causes melanoma.) This erroneous idea was then supported by nonsense 'research' of the sort we read about daily: first we're told standing on the left leg can lead to cancer of the right testicle, then it's the right leg and left testicle; finally new studies show that it's your partner's leg, not yours.

And that story lasts for a few days when it is replaced by yet another study of whether red wine is good or bad for you. Such daily absurdities are typical products of 'descriptive epidemiology' - this is a bastard discipline that counts disease numbers, instead of studying the disease itself. (The problem is if you don't understand that most of the tumours reported as 'melanomas' are not actually melanomas, then your numbers are deeply flawed.)

This type of numerical manipulation has single-handedly destroyed clinical science. It has made such a shambles of melanoma that every single one of its claims is suspect: it has not been shown that UV or sunburn is the cause, that children are more susceptible, or that sun beds are dangerous and sun-screens preventative.

But health advice often bears little relation to the truth, so off went the thoughtless warnings about sun avoidance, and watching for black spots that enlarge, darken, bleed or itch - a crazy idea because we all have spots that do just that without them being cancerous at all.

Anyway, as there's no epidemic of deaths from skin cancer, the risk of spoiling your life by constant worry is far greater than the small chance of finding something that needs treatment. There are very good reasons to ignore these warnings.

Suntan is an evolutionary device: it protects against burning. The anti-solar brigade's claim that it indicates skin damage is a measure of their biological naivety. A suntatan is just a sign of increased pigment - melanin - in the skin and is a natural biological response to the sun, not a sign of skin damage.

So don't keep yourself and your children out of the sun; far better to develop a healthy tan without burning. Sunshine is the dynamo for vitamin D production. Without it your bones will crack, as those practising sun avoidance have found.

Although the profound effect of sun on the immune system is a mystery, it is powerful enough to control many skin diseases. And there's a new chapter in the cancer story, now that epidemiologists have done a UV–turn and claim that sun exposure actually protects against many cancers, including melanoma - a benefit they now say far outweighs the risks that they'd previously claimed!

Finally, there's the happy effect of sun exposure on well-being; it makes you look good and feel good, an effect similar to anti-depressive treatment. What more can you want?

Having fun in the sun has been badly clouded by the pretence that sun exposure is a dangerous habit. It isn't; solar cancer has been massively exaggerated and sun avoidance will break more bones than bad habits. So forget the dark stories and go out and enjoy the sun while it lasts - just don't get burnt!

According to their Home-page on Internet, “WHO [World Health Organization] is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends.”

Yet recently we have seen one clear example, and further down you will see another one, of how WHO’s recommendation might not be based on what is best for the health of the world’s population but rather on what is best for some pharmaceutical and cosmetic companies.

The “Swine Flu pandemic”. 

A new report, published in British Medical Journal, reveals that the top scientists, who convinced the World Health Organization (WHO) to declare H1N1 a global pandemic, held close financial ties to the drug companies that profited from the sale of those vaccines. This report exposes the hidden ties that drove WHO to declare a pandemic, resulting in billions of dollars in profits for vaccine manufacturers.

The Council of Europe Parliamentary Assembly, who is preparing their own report on WHO’s “Swine Flu” recommendations, is criticizing WHO, saying: “Parliamentary Assembly is alarmed about the way in which the H1N1 influenza pandemic has been handled, not only by the World Health Organization (WHO), but also by the competent health authorities at the level of the European Union and at national level.” It went on to explain that WHO’s actions led to “a waste of large sums of public money, and also unjustified scares and fears about health risks faced by the European public at large.”

Now, let’s connect those strong indications of non-transparent habits in WHO, with their recent (Fact sheet N°287 Interim revision April 2010 “Sunbeds, tanning and UV exposure”) recommendations for use of tanning beds.

The developing scandal around the L’Oreal family fortune where the dirty laundry of the world’s largest cosmetic company is being washed publicly in courts in France has proved that L’Oreal is no stranger to the habit of “influencing” officials to do their biddings.  And I am going to, if not prove, at least give some very clear evidence of their possibility to “assist” WHO in their work while creating a multi-billion dollar market for L’Oreal’s (and all their other cosmetic brand’s) sun-protection lotions.

The numbers behind the names below refers to the numbers in the picture. 

The successful “black” campaign against tanning (indoors in solarium as well as outdoors under the open sun) is powered by reports from mainly three groups – the IARC (International Agency for Research on Cancer) organized under WHO, the International Commission on Non-Ionizing Radiation Protection (ICNIRP) and European Society for Skin Cancer Prevention (EUROSKIN).

So let’s look a little bit closer on each of those organizations and from where their leading participants get their funding.

As presented in my previous post “The most successful “black marketing” campaign in the world?” L’Oreal Recherché was funding the “research” made by Adéle Green¹⁾, Chairman of IARC at the time (2006) when their report about tanning beds classification as ”carcinogenic to humans” was presented.

A quick Google-search shows that J.P. Césarini²⁾, one of the scientific chairmen of ICNIRP, is affiliated with “Fondation De Rothschild” whose director,  Jean-Pierre Meyers³⁾, also happens to be the Vice-President of L’Oreal and married to Françoise Bettencourt-Meyers⁴⁾, the daughter of “the richest woman in France”, Liliane Bettencourt⁵⁾, “Madame L’Oreal” herself.   Césarini is by the way also connected to INSERM (see below) through his research at “Laboratoire de Recherche sur les Tumeurs de la Peau Humaine”.

Just to make things worse, the ex. president-founder and now chairman emeritus of ICNIRP, Michael Repacholi⁶⁾ from Australia, has a reputation from his work for WHO on EMF (Electro Magnetic Field) from radio-transmitters, as being a corrupt consultant doing the dirty liaison between commercial interests and WHO (http://www.iddd.de/umtsno/puzmud.htm)

Some additional “googling” reveals that the third organization mentioned in WHO’s recommendations, EUROSKIN, based in Germany, is founded (and funded) by a huge organization in France covering almost every aspect of French medicine – INSERM (Institut national de la santé et de la recherché médicale).  This sounds innocent enough until we see that one of the sponsors (and probably not the smallest!) of INSERM is “Foundation Bettencourt Schueller” the private foundation of Liliane Bettencourt in which Jean-Pierre Meyers also is a director.  The first Chairman in EUROSKIN, Jean François Doré⁷⁾, came from the INSERM headquarters in Lyon and the new chairman, Mathieu Boniol^{8 )}, also from INSERM, is the statistician contributing the statistical data behind IARC’s flawed report from last year.

Common for all reports is, in addition to the witch-hunt on tanners but not surprisingly when taking into account that the authors were paid by L’Oreal, the blatant promotion of sun-protection lotions.

So we have now two striking examples on how an organization like WHO can be used as a vehicle for commercial interests that goes in opposite direction of what is WHO’s (declared) purpose.

And most governments are following the recommendations from WHO like sheep in a herd without applying their own basic research or even common sense to their decisions.

According to my knowledge only two governments in Europe have had the civil courage to speak up against WHO.

I am thinking about the Polish Minister of Health that managed to save billions of Polish tax-payers money by preventing Poland from buying the “swine-flu” vaccine recommended by WHO.  http://www.youtube.com/watch?v=RhZesZe33cw

And the second case is the Dutch government that opposed the WHO recommendation on tanning beds (see my earlier post “THE SCIENTIFIC ADVISORY BOARD OF THE DUTCH HEALTH COUNCIL CRITICIZES THE INTERNATIONAL AGENCY FOR RESEARCH ON CANCER (IARC)” (http://thetanningguru.com/dutch-health-council-criticizes-iarc )

All reports and WHO

recommendation are based on old information and new research is not taken into account

Just like the IARC-report from July 2009, all references in the ICNIRP-report from 2003 are from research-reports from before year 2000 (actually most of the references are the same!).  Nothing is said about the tremendous amount of research made during the last ten years showing that the benefits from UVB-radiation outweigh the risks up to a factor 1 to 1,000 or even more according to some experts.

The few sentences in the WHO recommendation that refers to the health benefits of tanning are so far from anything else presented in recent reports, so it would be ridiculously funny if the matter wasn’t that serious.

For example:

“While sunbed use may increase vitamin D synthesis, predominantly from the UVB component, for the majority of the population, incidental exposure to the sun, combined with normal dietary intake of vitamin D, provides adequate vitamin D for a healthy body throughout the year. If people require more vitamin D than the sun can provide (for example, because of living in polar regions) this should be supplemented through diet rather than sunbed use.” 

This is written in a recommendation to the world’s governments at a time when almost 100% consensus exists about the fact that UVB rays are the only natural and safe way for the body to create Vitamin-D.  The best proof of that Vitamin-D never was intended for oral intake lays probably in mother’s milk that contains all vitamins and other nourishment for a child except Vitamin-D.  Also it has been measured in several researches that UVB-rays reach the earth only a cloudless (and pollution-fee) day while the sun is above a 50⁰ angle above the horizon, and that is definitely not only in “polar regions”.  For more details on this, see my post: http://thetanningguru.com/do-you-know-how-to-tan#more-580

Would you buy a mobile telephone that is made today based on more than 10 year old technology?  Probably not, but most of the world’s governments are doing just the same thing when they adopt laws and regulation based upon WHO’s recent recommendations. 

Professor Johan Moan, Senior Researcher Radium hospitalet in Oslo, Norway, one of the world’s most recognized experts on the benefits of Vitamin-D, says like this in his letter to the Norwegian health authorities on 12.11.09 (translated from Norwegian)

“Research has changed my view on sun beds. With the knowledge we possessed in the 90s, an age restriction would be reasonable to consider, but with the knowledge we have today, an age restriction seems very unfortunate. Technological development of the sun beds combined with Norwegian rules have made the radiation from them much weaker today than they were during the 90s, and much weaker than many other countries. The danger of getting a sunburn has thus been dramatically reduced. I think the Health Directorate should focus on spreading information to make sure Norwegians show common sense when exposing themselves to the sun. The sun is good for your health in moderate doses, and if you avoid getting a sunburn, then exposure both outdoors and in sun beds will  be good for you, no matter how old you are. One should also take into consideration that the number of people under 40 with malignant skin cancer has gone down since 1990, while the number of people using sun beds has increased.” 

Norway has not implemented any 18-years limit for tanning in solarium and neither has the Netherlands and most other countries in the world.

The picture below describes the possible ways for L’Oreal to influence the process in WHO in order to maintain a multi-billion dollar market for sun-protection lotions, a market that hardly existed 20 years ago.

To see image click here.

For orginal article click here.

Kira Cochrane asks "why can't we give up the tan?" (Going for the burn, G2, 7 July). The answer is simple: we are not convinced that the alleged harm outweighs the obvious benefits, and we dislike the bullying, fear-mongering campaign against sun exposure.

Skin cancer statistics are used to scare, not educate. Almost all of the 84,000 skin "cancers" that appear each year are in fact benign: they don't spread or kill; their cancerous name is a historical misnomer. Of course, sun exposure increases facial wrinkling, as does smoking, but the black ace in the fear game is melanoma, because the real thing is vicious.

As the article tells us, Cancer Research UK say the incidence of malignant melanoma has "quadrupled in Britain in the last 30 years". But if this were so we would have seen coffin-loads of consequences by now. We haven't, and in a recently published large UK study (British Journal of Dermatology, 2009), I and my colleagues showed that the reason mortality has not increased with incidence is that the tumours reported are actually benign; they are not true malignant melanomas. Our explanation of the phoney melanoma epidemic is "diagnostic drift which classifies benign lesions as … melanoma", a misdiagnosis "driven by defensive medicine, an unsurprising response to its commercialisation".

The recategorisation by the International Agency for Research on Cancer that Cochrane quotes, which gives sunbeds "the same high risk … as cigarettes and asbestos", is absurd. The field is an unreliable mess of conflicting conclusions, and the claim of a special risk for younger people, which the article repeats, is now denied. But critically, since we now know incidence is invalidated by classifying benign disease as malignant, until diagnosis is improved only studies of melanoma mortality are acceptable; and the few that have been done show that melanoma mortality actually decreases after UV exposure!

The poor relationship of melanoma to cumulative UV dose had solarphobics running for cover in the idea the article quotes, that a one-off sunburn "could develop into a melanoma". But that doesn't happen: unlike the benign tumours that really are caused by UV, melanomas do not predominate in sun-exposed skin. There are commonsense reasons to avoid sunburn, and for use of sunscreens – but not, as Cochrane implies, to prevent melanoma, for which they have been shown to be ineffective.

Cochrane wonders why "we still associate tanned skin with good health", but there are many good reasons. Although the medical uses that gained Niels Ryberg Finsen a Nobel prize have long past, there are newer uses in photo-chemotherapy, dermatology and psychiatry.

Self-image is measurably increased by a tan, and we will learn much from understanding the mechanism of this wellbeing. UV initiates the synthesis of vitamin D, essential for our bones, and sunscreen promotion has led to problems. It also has a profound effect on our immune function. Strangely, the bastard science of descriptive epidemiology that masterminded the melanoma myth now claims that UV lowers the incidence of many internal cancers and melanoma, thereby outweighing any harmful effects.

Plants and animals owe their existence to the sun, and it is hardly surprising that we've learned to adapt and use it. That's why we can't give up our tan, and more importantly why we shouldn't try.

Natural News
July 9, 2010

*Does sunlight cause skin cancer or does sunlight prevent skin cancer? * Is tanning booth bad for you or does it help your body to generate Vitamin D under certain circumstances? (And what are the circumstances?) *What is the relationship between nutrition, Vitamin D and cancer? This is a video that reveals the truth about Vitamin D, sunlight and cancer. Find out more with Mike Adams, the Health Ranger, in this video at Naturalnews.tv

Click here to watch now and learn the truth about sunlight.

Gywneth Paltrow has been enjoying a new lifestyle since doctors diagnosed a bone problem and told her “to spend a little time in the sun”. The 37 year old actress put her health at risk by avoiding the sun and eating severe macrobiotic diets.

Miss Paltrow, who won the Best Actress Oscar for her role in Shakespeare in Love, developed a severe tibial plateau fracture and a bone scan showed she was suffering from osteopenia.

"This led my western/eastern doctors in New York to test my vitamin D levels,” Miss Paltrow said in her newsletter GOOP. “They turned out to be the lowest they had ever seen, not a good thing. I went on a prescription strength level of vitamin D and was told to…spend a bit of time in the sun.”

Osteopenia, the thinning of bone, leads on to osteoporosis with collapse of vertebrae and ultimately the “widow’s stoop”. The cause is generally insufficient vitamin D.  A clinical trial conducted in naval recruits in the United States has shown that stress fractures, similar to that suffered by Miss Paltrow, may be prevented by taking vitamin D.

Miss Paltrow says that the new advice from doctors left her confused as she had always been told to stay out of the sun. “I was curious if this was safe, having been told for years to stay away from its dangerous rays, not to mention a tad bit confused.”

Insufficient sunshine and vitamin D are now known to be a risk factor for cancer, heart disease, diabetes, multiple sclerosis, and many other immune system diseases including arthritis. Vitamin D has also been found to be crucial for optimal muscle activity. The EU now allows a health claim referring to benefit of vitamin D for muscles and the immune system.  Many top UK athletes now regularly take a vitamin D supplement.

“Many people have put their health at risk by avoiding the sun, wearing suncream continuously, or using cosmetics containing sunblock,” says Oliver Gillie, campaigning health writer and director of Health Research Forum. “The cost of diseases caused by insufficient vitamin D come to £27 billion annually in the UK compared with just £6 billion for diseases caused by smoking.”

People who work outdoors get less melanoma, the worst form of skin cancer, than people who work indoors. For best health sunbathe carefully wearing as few clothes as possible as often as you can, but take care not to burn,” said Oliver Gillie.

Miss Paltrow has survived for long periods on a macrobiotic diet containing no meat, eggs or dairy products. Meat and eggs provide a useful amount of vitamin D, but only enough to prevent extreme deficiency. Milk in the United States is fortified with vitamin D and so also provides some useful vitamin. UK milk is not fortified. It is not possible to get more than 10 per cent of the optimal amount of vitamin D from the diet.

Continuous wearing of suncream blocks UVB rays preventing them from reaching the skin where they make vitamin D. However most suncreams fail to block UVA, the part of the UV spectrum believed to cause melanoma, the most serious form of skin cancer. “Start by sunbathing without suncream to get your vitamin D and when you’ve had enough it is best to put on some clothes and a hat or move into the shade,” said Oliver Gillie.

Oliver Gillie BSc PhD FRSA

Health Research Forum.

Health bodies to acknowledge need to tan during peak hours.

 

By Steve Connor, Science Editor- The Independent.

Monday, 5 July 2010

Concerns over the link between rising skin cancer rates and exposure to sunshine may have led to overly precautionary advice being given to the public about staying out of the sun at midday, according to a confidential "position statement" by leading health organisations.

The current advice to the public from the leading research charity on skin cancer, Cancer Research UK, states to spend between 11am and 3pm in the shade and to cover the skin with clothing, hats and sunscreen if out. But a confidential position statement being prepared by the charity in collaboration with other health organisations – and seen by The Independent – acknowledges the changing evidence and emphasises the importance of exposing the skin to the midday sun without any protection in order to maximise production of vitamin D.

Getty images

Many experts are concerned that past advice designed to protect against skin cancer may have resulted in an increased risk of other illnesses linked to a lack of vitamin D, which the body can only produce when skin in exposed to bright sunlight. New concerns about Britain' policy on sun exposure led to this review of the evidence about the risks and benefits of staying in the shade and covering up during the sunniest part of the day.

Confidential document, seen by The Independent, says: "The time required to make sufficient vitamin D is typically short and less than the amount of time needed for skin to redden and burn. Regularly going outside for a matter of minutes around the middle of the day without sunscreen should be enough. When it comes to sun exposure, little and often is best. However, people should get to know their own skin to understand how long they can spend outside before risking sunburn under different conditions."

The wording of the draft document is being seen by come commentators as a tacit admission by Cancer Research UK that it had got it wrong in the past about telling people to avoid the midday sun, to apply sunscreen and to stay in the shade in order to avoid exposure to the cancer-causing rays of the sun.

"Cancer Research UK is working on a new position statement on vitamin D and sunshine which it expects to agree with other health organisations," said Oliver Gillie, a health writer who has championed the case for vitamin D. "Their new position is expected to break with 20 years of advice to seek the shade and is expected to suggest that people go out in the sun in the middle of the day for at least a few minutes. Several health bodies have agreed to the wording but others are still discussing the details."

Organisations such as the British Heart Foundation, the Multiple Sclerosis Society, Diabetes UK and the National Osteoporosis Society are discussing what their public position should be on sunshine and vitamin D in the light of several new studies suggesting a link between various illnesses and a chronic lack of the vitamin.

The draft position statement says: "Cancer Research UK's SunSmart campaign encourages people to enjoy the sun safely and avoid exposures that lead to sunburn. However, for most people, sunlight is also the most important source of vitamin D, which is essential for good bone health.

"It is important to ensure that skin cancer prevention messages are balanced with the need to make enough vitamin D, and reflect the latest scientific evidence." Sara Hiom, director of health information at the charity, said that the draft consensus statement has not yet been finalised, agreed or released. "It is not our advice to the public and should not be interpreted in that way," Ms Hiom said.

"Even once we reach a consensus we will not be advising the public to go in the sun in the middle of the day without sunscreen. This is because, for some people – those most likely to be at risk of skin cancer – a few minutes in the middle of the day is enough for them to burn and cause serious and lasting skin damage.

"The very fact that messages around safe sun exposure times cannot be generalised to the population means that our advice needs to be general and is, and will remain, to enjoy the sun safely, spend time in the shade around midday and know your own skin type."

Below latest article from Daily Mail:

By Fiona Macrae: 6th July 2010

After years of urging us to cover up, a leading charity is expected to recommend short spells exposed to the sun at its highest.

"New advice expected to tell sunbathers to 'use their common sense' when out in the sun." Rather than avoiding it all together.

The advice, from Cancer Research UK, reflects concern that current sunbathing recommendations are unnecessarily restrictive and are leading to low levels of vitamin D.

Although the vitamin is found in some foods, most of that found in the body comes from sunlight exposure, and most of us just don't have enough of it.

In England, half of the population is low in the 'sunshine vitamin' when winter ends, while in Scotland the proportion is two thirds.

A confidential statement being prepared by the charity acknowledges that the evidence about the benefits of vitamin D is growing.

The vitamin is vital for calcium absorption and bone health, and could help ward off Alzheimer's.

Recent research has shown that vitamin D supplements are as good as some drugs at keeping prostate cancer under control - and it is said that taking supplements in pregnancy and childhood could wipe out 80 per cent of cases of multiple sclerosis.

The briefing paper, drawn up with several other charities, states: 'The time required to make sufficient vitamin D is typically short and less than the time needed for skin to redden and burn.

'Regularly going outside for a matter of minutes around the middle of the day without sunscreen should be enough.

'When it comes to sun exposure, little and often is best. However, people should get to know their own skin, to understand how long they can spend outside before risking sunburn under different conditions.'

It will not advise how long to stay out in the sun - but will suggest that some individuals can dispense with sun cream for short periods. Oliver Gillie, a health writer and vitamin D campaigner, told the Independent that 'many years of bad advice' had contributed to Briton's vitamin D levels being among the lowest in the world.

'Vitamin D deficiency is well known as a classic cause of rickets and serious bone diseases, but in the last ten years it has also been identified as a major risk factor for diabetes, heart disease, arthritis and some cancers.

'We all depend on the sun for our vitamin D. Since our weather is so unreliable, British people suffer more than almost any other from vitamin D deficiency.

'The one simple action open to us all is to sunbathe, carefully without burning. The sun is natural, free and safe if you are sensible.'

Comments from the Tanning Shop:

The Tanning shop have always promoted safe and moderate tanning. We recognise that in the sun’s absence sunbeds provide a essential and viable supplement. We provide Sunbeds which are not only able to read individuals specific skin type, but, can blend the UVA and UVB according to each skin type, making it impossible to burn.

Sunbeds are not the danger the abuse of them is, along with  Vitamin D abstinence.

 

THE AFFINITY:

The Affinity will determine consumer's specific skin tone through the IQ sensor. A tanning session can now be provided according to your specific skin type, this means tailored tanning results.

The difference is the way in which the Affinity tan's you. Ordinary sunbeds have a fixed level of UVA and UVB output, therefore you would have to determine the amount of time you go on for. With the Affinity 660 IQ, it will adjust the output intensity of the fixed UVA and UVB according to a client's skin tone.

The Affinity is a fixed 10 minute session and gives instant tanning results.

Other Amazing Features The Affinity Provides

Uneven tan marks are solved by inbuilt neck and shoulder tanners.

Now you can control UV output to the face unlike other sunbeds! Room temperature climate control & aqua fresh mist spray, means you won’t work up a sweat.

The new 3D-Sound system complete with Subwoofer will give you an exceptional sound experience. The large-format Body Shape base acrylic,ensures a relaxing and comfortable tanning result.

For more information of the Affinity click here

The Affinity is available at selected salon's including: Chiswick, Clapham Junction, Fulham, and Bath.

THE SUN ANGEL

The best tanning result with no risk of burning or over exposure!

"The Sun Angel is the best and quickest way for an instant, holiday tan. I have never been browner or happier with the results. It gives you a deep all over that lasts, and it has changed my tanning forever."

How The Sun Angel Works:

• The Sun Angel is unique as each clients skin is analysed before sessions, this means a tanning programme can be calculated specifically for your skin tone!

• Unlike conventional tanning machines, the UVA and UVB are blended (increased or decreased) according to you, which provides a flawless tailored tan!

• The analysis, not only takes account of your skin tone, but will also register any recent UV exposure. The result is a perfect, natural, longer lasting tan in absolute comfort and luxury, without the risk of burning!

• Since the intensity is controlled by your skin type, the Sun Angel provides a fixed 20 minute session, the time it takes 93% of Europeans to get a perfect tan! This means you get instant results, like never before!

Find out what other amazing features the Sun Angel provides by clicking here!

We recommend the sun angel for the perfect pre-holiday base tan! Learn the importance of preparing your skin by simply clicking here

Watch the Sun Angel video here!

• "Tanning Beds dramatically increases Vitamin D levels and bone mass.”  (Tangpricha, V.et al. 2004)

•  "In 2006, Dr. Edward Giovannucci and colleagues determined that low Vitamin D levels cause 85,550 caner deaths per year” (Giovannuci, E. et al. 2006). 

• “Vitamin D deficiency has been linked to an increased incidence of schizophrenia and depression.”(McGrath J, setten Jp, Ghant. D. 2002; Gloth Fm 111, Alan W, Hollis B 1999).

• “Tanning bed use reduces chronic pain.” (Kaur, M. et al. 2005).

•  “Vitamin D has beneficial influences on obesity.” (Liel, Y et al. 1988).

• “Vitamin D has beneficial influences on osteoporosis, diabetes, heart disease, multiple sclerosis and arthritis.”(Bischoff-Ferrari H. et al. 2005/ C, A. et al. 2005/ Grimes D. et al. 1996/ Van der Mei, l. et al. 2003/ Merlino L. et al. 2004).                   

Click here for useful health links.

The Mystic HD:

CLICK HERE TO CHECK OUT THE MYSTIC HD IN ACTION!

• This revolutionary device will allow you to select from one of four levels, pick from glow, light, medium, or dark. This means a personalised and natural tanning result for you!

•  Build solutions are free of fragrances, cosmetic bronzers and packed full of Aloe Vera & added antioxidants leaves your skin wonderfully moisturised, but most importantly healthy.

•  The MagneTan technology, with sweeping airbrush motion evenly attracts micro-mist particles to every surface of the body. So no matter what your shape or size, you will be sure to be mystified! 

•  Automated booth means you will have privacy whilst tannning!

Customer blends are also available to insert in your chosen tanning level for a personalized result. These blends provide: 

> Bronzers for an instant glow. 

> A selection of aromas for a wonderfully fragranced finish. 

> An Accelerator to neutralise your skin's PH balance. This will ensure that any external products used, such as perfume or moisturiser will not affect the result of your tan, for a flawless, even finish like never before!

 The Heating And Drying Function Enable The Following:

> Optimizes the absorption for a deeper, longer lasting tan, and improves the customers overall experience whilst in the booth.

> Leaves your skin soft and smooth immediately after the session, accelerates tanning development, and improves application process.

> Unlike other solutions, the new Mystic solution will be absorbed into the skin rather than masking it. 

During your tanning session a voice guide clearly leads you through! 

Before And After Results:

The Mystic HD is available at Putney, Chiswick and Clapham.

for other mystic locations click here.

THE COLLAGEN SUNBED:

For Pure and Timeless Beauty!

Collagen Benefits:

• Building up a healthy collagen network.
• Visible anti-aging effect.
• Reduction of lines and wrinkles.
• Boosting skin cell regeneration.
• Re-tightens the skin (helps prevent cellulite).
• Improvement of oxygen intake.
• Renewal of collagen and elastic fibers.
• Activation of the skin’s mineral metabolism.
• Helps to make the skin smooth and fresh.
• No negative side effects or harm.
• No pain.

The Collagen sunbed is available at selected salon's including: Vauxhall, lamps available at: Swiss Cottage, Notting Hill, and Camden.

Waxing now available at selected stores!

Here at Amazon Beauty we believe less is more!

Our Method:

• Exclusive hot wax from Brazil.

• The warmth of the wax opens the pores of your skin, allowing the hair & root to be easily removed.

• Quick method, no strips! This allows us to work on large areas all at once.

• Least painful method on the beauty market.

Each client receives a thorough consultation, so we understand your skin type and provide a better treatment for you.

Treatments are available for women and men.

Amazon Beauty is available at selected stores including, Kings Cross, Bayswater, London Bridge, Holborn and Chiswick.

Learn more about Amazon Beauty Here!

LYTESS:

Goodbye cellulite Hello Lytess! Clothes that want best for you!

Welcome to Lytess and the innovative world of "Cosmetic Wellbeing". Lytess deliver exclusive cosmetic formulas directly yo your skin using "cosmetic textiles" the latest in microcapsule technology.

How does the Lytess slimming range work?

Billions of microcapsule containing an exclusive formula of formula of Caffeine and Shea butter are fixed to the fabric fibres of the Lytess slimming range…shorts, Capri, or legging.

The friction against the skin breaks the microcapsules dispersing the Caffeine & Shea butter progressively and continuously over the skin during the recommended treatment period of 8 hrs a day for 18 days.

Natural Active Ingredients:

Caffeine

Caffeine is known for it's ability to mobilize and reduce fats, independent* Clinical trials recorded maximum results of -5.5cm on hips and -3.1cm on thighs.

Shea Butter

Shea Butter contains essential fatty acids and vitamins which nourish, protect and moisturize your skin leaving it feeling soft and smooth with almost immediate effect.

*77% of 20 trial subjects experienced significant centimetre loss up to 3.1cm on the thighs and 54.5% experienced loss of up to 5.1cm on the hips.

Tried and Tested By: COSMOPLITAN.co.uk

Cosmopolitan journalist Rebecca Twomey tested the Lytess leggings and within 18days and dropped a dress size losing 5.5cm from her thighs and 5cm from her hips a total of 10.5cm! Rebecca also reported how much smoother her skin felt after the first week.

Read her full report

What is a Cosmeto Textile?

It is a microencapsulated cosmetic formula fixed to the fibres of a textile.

What is a Microcapsule?

Imagine the microcapsule as a grape, the interior or pulp being the active cosmetic, the skin being the protective envelope that is strong enough to protect the active ingredients form the external environment yet fragile enough that it will eventually break, thus releasing its contents.

FAQ'S

Q: How often should I wear them?
A: For optimum results they should be worn for 8 hours a day for 18 days.

Q: How much caffeine is in the legging?
A: Equivalent to 1 small cup.

Q: How many washes before microcapsules are gone?
A: 30-35 washes, after which you are left with a beautiful pair of leggings, capris or shorts.

Q: Will the centimetre loss return when I stop wearing them?
A: If nothing else changes in regards to your lifestyle the answer is yes. Lytess slimming range is not an alternative to a healthy lifestyle, however it will most certainly compliment it. Lytess recommend using their products in conjunction with a healthy balanced diet and regular exercise.

Not recommended if you are Pregnant or breast feeding.

Available at the selected salons including: Bath, Chiswick, Fulham, Lincoln, Manchester, Nottingham, Palmer Street, Holborn, and Bayswater

For more information check out

A Better Tanning Shop for you!

At The Tanning Shop our customers are very important to us; therefore we are undergoing a refurbishment programme, including new equipment & vibrant new look across the UK! We hope you enjoy!

The Tanning Shop is changing for the better!

Currently the new look stores include: Clapham Junction, Chiswick and Fulham. More fantastic new look stores coming soon!