Market Background
"The salon-based beauty industry will be worth £1.15 billion in 2005"
Within this market, the tanning sector is expanding
"Tanning is the most popular form of Health & Beauty treatment in the UK"
Mintel Report - Health and Beauty Treatments (March 2003)
It is predicted the Tanning sector will experience further growth in terms of popularity and market size due to favourable market trends in the next few years...
"a major contributing factor to the increased popularity is the growing cult of celebrity"
Mintel Report - Beauty and Health (March 2003)
Consumers aspiring to maintain an all-year tan as described by their idols. In fact, many of their idols are Tanning Shop customers: Penelope Cruz (Hollywood Star), Nell McAndrew (Model & TV Celebrity), Denise Van Outen (TV Presenter), Catalina Guirado (Model & TV Celebrity).
"Consumers demand instant gratification. They want to see visible changes in their appearance in a single visit to a salon."
Mintel Report - Health and Beauty Treatments (March 2003)
Spray Tan offers customers instant visible changes!
"As consumers become more cash rich and time poor, pit-stop services which can fit into a lunch-break will increase in popularity"
Mintel Report - Health and Beauty Treatments (March 2003)
Spray Tan and UV tanning allow customes to visit a branch odf the Tanning Shop for as little as 10 minutes!
"In demographic terms the number of 20-24 year old women are set to expand at a rate three times faster than the female population as a whole" - the Tanning Shops key market
Mintel Report - Health and Beauty Treatments (March 2003)
Find your nearest Tanning Shop...
